Campaign Flow
1. Create Campaign
a. Click Marketplace on side menu b. Click "+ Add Campaign"
2. Select campaign type
a. Click on the marketplace campaign type you want to run a campaign b. Click "+Next"
| Campaign type | Description |
|---|---|
Social media campaign | All SNS posts are tracked. (creators need to connect social account to join) *Selection is available. |
Referral code tracking | Track order/sales from refferal codes You can select either tracking post or not (run as affiliate campaign) |
URL tracking | Track order/sales made from URL You can select either tracking post or not (run as affiliate campaign) |
eCommerce marketplace type | You can select either tracking post or not (run as affiliate campaign) *Each creators’ commission rate is customizable. |
3 . Enter Campaign Details
① Advertiser/PIC Settings
Item | Description |
Advertiser | The campaign's advertiser |
Hubspot | The campaign's Hubspot Data is updated every an hour. |
Sales PIC | The campaign's sales PIC |
Influencer Management PIC | The campaign's influencer management PIC |
② Campaign Information
Pre-launch date （Only selection period） | Selection period when you can accept/deny the participation request from influencers. |
Campaign Period | Campaign period Post information which are posted during the period will be updated. |
Campaign Country | The country where this campaign takes place |
Region | Only influencers belonging to this region can participate in the campaign. Influencers who don't register the region are not allowed to participate. |
Campaign Category | This campaign's category |
Social Media | This campaign's social media |
Influencer's Categories | Only influencers matching the selected categories can participate in the campaign. |
Gender | Only influencers matching the selected gender can participate in the campaign. |
Age | Only influencers matching the selected age range can participate in the campaign. |
Number of Followers | Only influencers matching the selected number of followers can participate in the campaign. |
③Campaign Details
Item | Description |
Campaign Title | Campaign Title Published to influencers. |
Product / Service Information | Information on product / service that you want to appeal on influencers Published to influencers. |
Post Requirements | What the influencers need to include/do for the campaign when they post. |
Require draft post submission | Turn on if you want to ask creators submit draft post in advance on AnyCreator and you can approve or reject them. (There is no logic or automated trigger mechanism that AnyTag has checking the actual social media post and the approved draft post. It's just for AM team's workflow.) |
Hashtags | At least 3 hashtags are necessary for campaigns where only social media posts are required. |
Campaign thumbnail | This image will be shown on AnyCreator as campaign thumbnail. |
Posting samples | The image that you want influencers to post, or the example of posts. |
Product / Service URL | URL that you want influencers to visit before posting for your campaign. |
Campaign material link | Influencer will open this link and download the material used for post. Please make sure the link is public. |
④ Payment Information
Item | Description |
Cost per Posting | Amount of revenue an influencer will receive for posting |
Cost per Like | Amount of revenue an influencer will receive for per like |
Cost per View | Amount of revenue an influencer will receive for per like |
Cost ber Share | Amount of revenue an influencer will receive for per view ※Retweet for Twitter |
Cost per Comment | Amount of revenue an influencer will receive for per comment |
Cost per Follower | Amount of revenue an influencer will receive for per follower It is calculated based on number of followers at the beginning of campaign. |
Turn on if you want to measure clicks and conversions ~ campaigns that have a tracking link included, do not require hashtags for their social media posts | |
Maximum Revenue per Influencer | The maximum revenue that one influencer can earn in this campaign. |
Margin Rate | The margin rate we extract from the cost advertiser pays to us. If you don't set it, the margin will be 33% by default. |
Ad Agency Margin Rate | The margin rate charged by the advertising agency. This will be shown on job description page. This won't be seen by advertiser and influencers. |
Budget | This campaign's budget Billing stops automatically when the campaign goes over the budget. |
3. Approve Campaign
a. Click on Marketplace on the left side and find your campaign title
b. Click Select Influencers tab after checking the campaign detail
c. Select influencers who you want to announce the campaign to or you want to delete.
it can be sorted by keyword, category, partner/talent agency, gender, age, number of followers, engagement rate
Please make sure that you cannot select influencers who you want to announce the campaign to when it is selection campaign. You approve / deny them after they send in a participation request.
d. Click "Approve this Campaign"
Notification will be sent to influencers when the campaign status is upcoming, ongoing, over budget, and finished.
4. Check the post after the campaign starts
5. Change status to "Approved" after campaign.
a. Click the post content which you want to approve
b. Click Approve
Please don't forget to change the status to "approved" after campaign since influencers cannot request payment unless the post status is changed to approved.
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