Campaign Flow

1. Create Campaign

a. Click Marketplace on side menu b. Click "+ Add Campaign"

2. Select campaign type

a. Click on the marketplace campaign type you want to run a campaign b. Click "+Next"

Campaign type	Description
Social media campaign	All SNS posts are tracked. (creators need to connect social account to join) *Selection is available.
Referral code tracking	Track order/sales from refferal codes You can select either tracking post or not (run as affiliate campaign)
URL tracking	Track order/sales made from URL You can select either tracking post or not (run as affiliate campaign)
eCommerce marketplace type	You can select either tracking post or not (run as affiliate campaign) *Each creators’ commission rate is customizable.

3 . Enter Campaign Details

① Advertiser/PIC Settings

Item	Description
Advertiser	The campaign's advertiser
Hubspot	The campaign's Hubspot Data is updated every an hour.
Sales PIC	The campaign's sales PIC
Influencer Management PIC	The campaign's influencer management PIC

② Campaign Information

Pre-launch date （Only selection period）	Selection period when you can accept/deny the participation request from influencers.
Campaign Period	Campaign period Post information which are posted during the period will be updated.
Campaign Country	The country where this campaign takes place
Region	Only influencers belonging to this region can participate in the campaign. Influencers who don't register the region are not allowed to participate.
Campaign Category	This campaign's category
Social Media	This campaign's social media
Influencer's Categories	Only influencers matching the selected categories can participate in the campaign.
Gender	Only influencers matching the selected gender can participate in the campaign.
Age	Only influencers matching the selected age range can participate in the campaign.
Number of Followers	Only influencers matching the selected number of followers can participate in the campaign.

We can choose how to approve influencers:

• Auto-approve applicant influencer: any applicant can join without your approval

• Manual-approve applicant influencer: influencers need to apply for campaigns first, then you can approve or reject them

In campaigns that need influencers upload multiple posts during campaigns duration, can also choose to enable multi-posting from creators.

We can decide whether your campaigns are This feature lets you choose whether to make your campaign a Closed Campaign, limiting participation to a select audience, deal for private events or exclusive initiatives:

• Normal campaign: the campaign will be open to ALL influencers, including newly signed-up accounts

• Closed campaign: the campaign will be invisible from influencers who newly signed up on AnyCreator after the campaign's creation.

③Campaign Details

Item	Description
Campaign Title	Campaign Title Published to influencers.
Product / Service Information	Information on product / service that you want to appeal on influencers Published to influencers.
Post Requirements	What the influencers need to include/do for the campaign when they post.
Require draft post submission	Turn on if you want to ask creators submit draft post in advance on AnyCreator and you can approve or reject them. (There is no logic or automated trigger mechanism that AnyTag has checking the actual social media post and the approved draft post. It's just for AM team's workflow.)
Hashtags	At least 3 hashtags are necessary for campaigns where only social media posts are required.
Campaign thumbnail	This image will be shown on AnyCreator as campaign thumbnail.
Posting samples	The image that you want influencers to post, or the example of posts.
Product / Service URL	URL that you want influencers to visit before posting for your campaign.
Campaign material link	Influencer will open this link and download the material used for post. Please make sure the link is public.

④ Payment Information

Item	Description
Cost per Posting	Amount of revenue an influencer will receive for posting
Cost per Like	Amount of revenue an influencer will receive for per like
Cost per View	Amount of revenue an influencer will receive for per like
Cost ber Share	Amount of revenue an influencer will receive for per view (Retweet for Twitter)
Cost per Comment	Amount of revenue an influencer will receive for per comment
Cost per Follower	Amount of revenue an influencer will receive for per follower It is calculated based on number of followers at the beginning of campaign.
Maximum Revenue per Influencer	The maximum revenue that one influencer can earn in this campaign.
Margin Rate	The margin rate we extract from the cost advertiser pays to us. If you don't set it, the margin will be 33% by default.
Ad Agency Margin Rate	The margin rate charged by the advertising agency. This will be shown on job description page. This won't be seen by advertiser and influencers.
Budget	This campaign's budget Billing stops automatically when the campaign goes over the budget.

3. Approve Campaign and select influencers

a. Click on Marketplace on the left side and find your campaign title

b. Click Select Influencers tab after checking the campaign detail

You can sort influencers by keyword, category, partner/talent agency, gender, age, number of followers, engagement rate

c. Select influencers who you want to announce the campaign to or which influencers can't see the campaign on AnyCreator

You can use Force to join Marketplace campaign feature to force a specific creator from AnyTag's Campaign to participate in marketplace campaigns (Upcoming/Ongoing).

Force influencers join in Marketplace campaigns

Please make sure that you cannot select influencers who you want to announce the campaign to when it is selection campaign. You approve / deny them after they send in a participation request.

d. Click "Approve this Campaign"

Notification will be sent to influencers when the campaign status is upcoming, ongoing, over budget, and finished.

We will send the notifications (including emails/push and in-app notification) to all matching influencers on the day the campaign starts at 8am BKK /10am JP time, so please notice to approve your campaigns before this time.

• Email: containing A LIST of started today campaigns (1 email per user)

• Push notifications: 1 per each started campaign (not list)

• In-app notification: 1 per each started campaign (not list).

4. Check the post after the campaign starts

5. Change status to "Approved" after campaign.

a. Click the post content which you want to approve b. Click Approve

After your campaigns finished, please don't forget to change post status to "Approved" by the 5th of each subsequent calendar month since payment requests cannot be processed in time unless the post status is changed to approved.

Post Status