# Campaign Flow

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2FMPWsDMQUEcFlvuIU2MKL%2FScreen%20Shot%202023-08-23%20at%2014.48.55.png?alt=media&#x26;token=2bd431c4-c7fd-4ae4-b046-c93f5440a728" alt=""><figcaption></figcaption></figure>

## 1. Create Campaign

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2FiSNsamPVD3dyohMcFkVm%2FScreenshot%202025-09-03%20at%2002.12.11.png?alt=media&#x26;token=392310d2-0745-4449-bce6-dd594057042d" alt=""><figcaption></figcaption></figure>

a. Click Marketplace on side menu\
b.  Click "+ Add Campaign"

## 2. Select campaign type&#x20;

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2Fw0AgtudvDBEZNXwGwFOM%2FScreen%20Shot%202023-09-13%20at%2014.13.41.png?alt=media&#x26;token=7663e953-7fe1-45fc-8b76-7e6c9bedc880" alt=""><figcaption></figcaption></figure>

a. Click on the marketplace campaign type you want to run a campaign \
b.  Click "+Next"

<table><thead><tr><th width="283">Campaign type </th><th width="446">Description </th></tr></thead><tbody><tr><td><strong>Social media campaign</strong></td><td><p>All SNS posts are tracked. (creators need to connect  social account to join)</p><p><em>*Selection is available.</em></p></td></tr><tr><td><a href="../tracking/tracking-marketplace-referral-code"><strong>Referral code tracking</strong></a> </td><td><p>Track order/sales from refferal codes</p><p><em>You can select either tracking post or not (run as affiliate campaign)</em></p></td></tr><tr><td><a href="../tracking/tracking-marketplace-url-tracking"><strong>URL tracking</strong> </a></td><td><p>Track order/sales made from URL</p><p><em>You can select either tracking post or not (run as affiliate campaign)</em></p></td></tr><tr><td><strong>eCommerce marketplace type</strong> </td><td><p>You can select either tracking post or not (run as affiliate campaign)</p><p><em>*Each creators’ commission rate is customizable.</em></p></td></tr></tbody></table>

## 3 . Enter Campaign Details

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2FHfA5BpPR8d3TXcqx5Cxu%2FScreenshot%202025-09-03%20at%2002.14.57.png?alt=media&#x26;token=6e52bed1-0584-4f7d-b473-73d97c1fa7ee" alt=""><figcaption></figcaption></figure>

**① Advertiser/PIC Settings**&#x20;

| Item                      | Description                                                        |
| ------------------------- | ------------------------------------------------------------------ |
| Advertiser                | The campaign's advertiser                                          |
| Hubspot                   | <p>The campaign's Hubspot</p><p>Data is updated every an hour.</p> |
| Sales PIC                 | The campaign's sales PIC                                           |
| Influencer Management PIC | The campaign's influencer management PIC                           |

**② Campaign Information**

| <p>Pre-launch date (Optional)</p><p>（Only selection period）</p> | Selection period when you can accept/deny the participation request from influencers.                                                                                                                           |
| --------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Posting Start Date                                              | The first date when influencers are eligible to publish their campaign content. From this date onward, AnyTag system will automatically begin fetching their posts and tracking associated performance metrics. |
| Posting End Date                                                | The final day influencers are permitted to publish campaign content, allowing AnyTag to automatically fetch their posts.                                                                                        |
| Tracking End Date (Optional)                                    | AnyTag continues collecting **already fetched** post-campaign metrics (engagements, clicks, conversions, etc.) for an additional set period until the **Tracking End Date** is reached.                         |
| Campaign Country                                                | The country where this campaign takes place                                                                                                                                                                     |
| Region                                                          | Only influencers belonging to this region can participate in the campaign. Influencers who don't register the region are not allowed to participate.                                                            |
| Campaign Category                                               | This campaign's category                                                                                                                                                                                        |
| Social Media                                                    | This campaign's social media                                                                                                                                                                                    |
| Influencer's Categories                                         | Only influencers matching the selected categories can participate in the campaign.                                                                                                                              |
| Gender                                                          | Only influencers matching the selected gender can participate in the campaign.                                                                                                                                  |
| Age                                                             | Only influencers matching the selected age range can participate in the campaign.                                                                                                                               |
| Number of Followers                                             | Only influencers matching the selected number of followers can participate in the campaign.                                                                                                                     |

{% hint style="warning" %}
AnyTag can only fetch newly submitted posts during **Posting Period** (from **Posting Start Date** to **Posting End Date**).
{% endhint %}

{% hint style="success" %}
We can choose how to approve influencers:

* **Auto-approve applicant influencer**: any applicant can join without your approval
* **Manual-approve applicant influencer:** influencers need to apply for campaigns first, then you can approve or reject them
  {% endhint %}

{% hint style="success" %}
In campaigns that need influencers upload multiple posts during campaigns duration,  you can also choose to enable ***multi-posting from creators***.
{% endhint %}

{% hint style="success" %}
We can decide whether your campaigns are, this feature lets you choose whether to make your campaign a **Closed Campaign**, limiting participation to a select audience, deal for private events or exclusive initiatives:

* **Normal campaign**: the campaign will be open to **ALL** influencers, including newly signed-up accounts.
* **Closed campaign**: the campaign will be invisible from influencers who  newly signed up on AnyCreator **after** the campaign's creation .
  {% endhint %}

③Campaign Details

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2FZh1TsFo7emojoYRcr4qw%2FScreen%20Shot%202025-07-01%20at%202.24.01%20PM.png?alt=media&#x26;token=9709f9c3-fa5c-4ece-b83f-c01834a5d1b1" alt=""><figcaption></figcaption></figure>

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2F6dNrmgevP7bm5Fyalq1b%2FScreen%20Shot%202025-07-01%20at%202.24.52%20PM.png?alt=media&#x26;token=26e75b73-165a-4ae9-88ed-46c373ffdf51" alt=""><figcaption></figcaption></figure>

| Item                          | Description                                                                                                                                                                                                                                                                                   |
| ----------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Campaign Title                | <p>Campaign Title</p><p>Published to influencers.</p>                                                                                                                                                                                                                                         |
| Product / Service Information | <p>Information on product / service that you want to appeal on influencers </p><p>Published to influencers.</p>                                                                                                                                                                               |
| Post Requirements             | What the influencers need to include/do for the campaign when they post.                                                                                                                                                                                                                      |
| Require draft post submission | Turn on if you want to ask creators submit draft post in advance on AnyCreator and you can approve or reject them. (*There is no logic or automated trigger mechanism that AnyTag has checking the actual social media post and the approved draft post. It's just for AM team's workflow.)* |
| Hashtags                      | At least 3 hashtags are necessary for campaigns where only social media posts are required.                                                                                                                                                                                                   |
| Campaign thumbnail            | This image will be shown on AnyCreator as campaign thumbnail.                                                                                                                                                                                                                                 |
| Posting samples               | The image that you want influencers to post, or the example of posts.                                                                                                                                                                                                                         |
| Product / Service URL         | URL that you want influencers to visit before posting for your campaign.                                                                                                                                                                                                                      |
| Campaign material link        | <p>Influencer will open this link and download the material used for post.</p><p>Please make sure the link is public.</p>                                                                                                                                                                     |

{% hint style="success" %}
You can use [**AI-Powered Campaign Generator** ](https://anymind-group.gitbook.io/english-1/kyanpn/mkettopureisu/kyanpnnore/ai-powered-campaign-generator) to streamline your workflow and generate high-quality, tailored campaign content in few minutes —minimize manual writing and repetitive input—focus more on campaign strategy!
{% endhint %}

④ Payment Information

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2FxhcTRoOcFMdN9ussvN8T%2FScreen%20Shot%202023-10-25%20at%2011.12.37.png?alt=media&#x26;token=554c9649-8352-4f7e-9d8f-daa665aa9850" alt=""><figcaption></figcaption></figure>

| Item                           | Description                                                                                                                                                          |
| ------------------------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Cost per Posting               | Amount of revenue an influencer will receive for posting                                                                                                             |
| Cost per Like                  | Amount of revenue an influencer will receive for per like                                                                                                            |
| Cost per View                  | Amount of revenue an influencer will receive for per like                                                                                                            |
| Cost ber Share                 | Amount of revenue an influencer will receive for per view (Retweet for Twitter)                                                                                      |
| Cost per Comment               | Amount of revenue an influencer will receive for per comment                                                                                                         |
| Cost per Follower              | <p>Amount of revenue an influencer will receive for per follower</p><p>It is calculated based on number of followers at the beginning of campaign.</p>               |
| Maximum Revenue per Influencer | The maximum revenue that one influencer can earn in this campaign.                                                                                                   |
| Margin Rate                    | <p>The margin rate we extract from the cost advertiser pays to us. </p><p>If you don't set it, the margin will be 33% by default.</p>                                |
| Ad Agency Margin Rate          | <p>The margin rate charged by the advertising agency. </p><p>This will be shown on job description page.</p><p>This won't be seen by advertiser and influencers.</p> |
| Budget                         | <p>This campaign's budget</p><p>Billing stops automatically when the campaign goes over the budget.</p>                                                              |

{% hint style="info" %}
You can click onto  "**Mobile Proview**"  pre-observe how your campaign will be displayed on AnyCreator app and how much Net revenue influencers will receive.
{% endhint %}

## 3. Approve Campaign and select influencers

a. Click on **Marketplace** on the left side and find your campaign title

b. Click `Select Influencers` tab after checking the campaign detail

{% hint style="info" %}
You can sort influencers by keyword, category, partner/talent agency, gender, age, number of followers, engagement rate
{% endhint %}

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2FawPo0k10kKJS5icYUTGL%2FScreen%20Shot%202025-03-28%20at%201.59.45%20AM.png?alt=media&#x26;token=750aec77-58b8-48b5-b158-4cc59471b437" alt=""><figcaption></figcaption></figure>

c. Select influencers who you want to announce the campaign to or which influencers will not be able to see the campaign on AnyCreator.

{% hint style="info" %}
Deselecting influencers will remove their visibility and access to the campaign on AnyCreator, and their status will be updated to "**Unavailable**."
{% endhint %}

{% hint style="success" %}
You can use [Force to join Marketplace campaign feature ](https://anymind-group.gitbook.io/english-1/kyanpn/mkettopureisu/kyanpnnore/understanding-force-join-feature-and-influencer-status)to force a specific creator from AnyTag's Campaign to participate in marketplace campaigns (applied for Upcoming/Ongoing).
{% endhint %}

{% content-ref url="kyanpnnore/understanding-force-join-feature-and-influencer-status" %}
[understanding-force-join-feature-and-influencer-status](https://anymind-group.gitbook.io/english-1/kyanpn/mkettopureisu/kyanpnnore/understanding-force-join-feature-and-influencer-status)
{% endcontent-ref %}

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2F1kkvgRrEMkMHNCTFfeo5%2FScreenshot%202025-09-03%20at%2012.29.31.png?alt=media&#x26;token=8c79f5cf-09d8-48fc-995f-4e17d8c87bda" alt=""><figcaption></figcaption></figure>

d. Click "Approve this Campaign"

{% hint style="warning" %}
Notification will be sent to influencers when campaign status is upcoming, ongoing, over budget, and finished.
{% endhint %}

{% hint style="info" %}
We will send notifications—including emails, push notifications, and in-app alerts—to all matching influencers on the campaign start date at 8:00 AM BKK / 10:00 AM JP time. Please ensure your campaigns are approved before this deadline.

* Email: containing A LIST of started today campaigns (1 email per user)&#x20;
* Push notifications: 1 per each started campaign (not list)&#x20;
* In-app notification: 1 per each started campaign (not list).
  {% endhint %}

## 4. Check the post after the campaign starts

## 5. Change status to "Approved" after campaign.

a. Click `the post content` which you want to approve\
b. Click `Approve`

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2FvAImVLOeqeCsuOz2twH6%2FScreen%20Shot%202023-10-25%20at%2011.00.26.png?alt=media&#x26;token=6fd1e3e9-f98a-4f0d-acae-517ccea7e727" alt=""><figcaption></figcaption></figure>

{% hint style="danger" %}
After your campaigns conclude, please ensure that the post status is updated to **"Approved"** by **0:00 SGT on the 5th of the following month**. This is necessary to process payment requests on time, as payments cannot be initiated unless the post status is set to **"Approved."**&#x20;
{% endhint %}

{% content-ref url="suttasu" %}
[suttasu](https://anymind-group.gitbook.io/english-1/kyanpn/mkettopureisu/suttasu)
{% endcontent-ref %}
