Data Detail

All data is extracted from the latest 30 posts.

YouTube

Audience Avg. Age and Gender	Estimated data using our proprietary methodology extracted from the latest 30 posts
Views in the last 30 posts	Total number of views of the latest 30 posts
Like rate	The number of likes of the latest 30 posts/ the number of follower*100%
Posts per week	Number of videos posted per week
Avg. Views	Average number of views of the latest 30 posts
MAX Views	Maximum number of video views in one post
MIN Views	Minimum number of video views in one post
Avg. Comments	Average number of comments of the latest 30 posts

Instagram

Audience Avg. Age and Gender	Estimated data using our proprietary methodology extracted from the latest 30 posts
Avg. Likes	Average number of likes of the latest 30 posts
Avg. Engagements	Average number of engagements (Likes,Comments) of the latest 30 posts
Avg. Engagement Rate	The number of engagements of the latest 30 feed posts/ the number of follower*100%
Avg. (Est) Reach	Average estimated number of people who view in one feed post. Estimated data using our proprietary methodology extracted from the latest 30 posts
Avg. Comments	Average number of comments of the latest 30 posts

PR posts means sponsored posts, and we get from:

• Engagement campaigns

• Marketplace campaigns

• Other posts which include some special hashtags (e.g #提供, #プロモーション, #タイアップ, #pr, #promotion, #ads)

Facebook

Audience Avg. Age and Gender	Estimated data using our proprietary methodology extracted from the latest 30 posts
Avg. Reactions	Average number of reactions of the latest 30 posts
Avg. Engagement	Average number of engagements (Likes, Comments, Shares) of the latest 30 posts
Avg. Views	Average number of views of the latest 30 posts
Avg. Comments	Average number of comments of the latest 30 posts
Avg. Engagement rate	The number of engagements of the latest 30 posts/ the number of follower*100%

X (Twitter)

Avg. Retweets	Average number of retweets of the latest 30 posts
Avg. Likes	Average number of likes of the latest 30 posts
Avg. Comments	Average number of comments of the latest 30 posts
Avg. Engagements	Average number of engagements (Likes, Comments, Shares) of the latest 30 posts
Avg. Engagement rate	The number of engagements of the latest 30 posts/ the number of follower*100%

TikTok

Avg. Shares	Average number of shares of the latest 30 posts
Avg. Likes	Average number of likes of the latest 30 posts
Avg. Comments	Average number of comments of the latest 30 posts
Avg. Engagements	Average number of engagements (Likes, Comments, Shares) of the latest 30 posts
Avg. Engagement rate	The number of engagements of the latest 30 posts / the number of follower*100%
Avg. Views	Average number of views of the latest 30 posts

Douyin

Avg. Shares	Average number of shares of the latest 30 posts
Avg. Likes	Average number of likes of the latest 30 posts
Avg. Comments	Average number of comments of the latest 30 posts
Avg. Engagements	Average number of engagements (Likes, Comments, Shares)of the latest 30 posts.
Avg. Engagement rate	The number of engagements of the latest 30 posts / the number of follower*100%

XHS (Xiaohongshu)

Avg. Likes	Average number of likes of the latest 30 posts
Avg. Saves	Average number of saves of the latest 30 posts
Avg. Engagements	Average number of engagements (Likes, Comments, Shares) of the latest 30 posts.
Avg. Engagement rate	The number of engagements of the latest 30 posts / the number of follower*100%
Avg. Views	Average number of views of the latest 30 posts.

The number of post will be included both Picture posts and Video posts.