# Data Detail

{% hint style="info" %}
All data is extracted from the latest 30 posts.
{% endhint %}

## YouTube

<figure><img src="/files/n3J6jKEYnwZuftbvTMrV" alt=""><figcaption></figcaption></figure>

<table><thead><tr><th width="309"></th><th></th></tr></thead><tbody><tr><td><strong>Audience Avg. Age and Gender</strong></td><td>Estimated data using our proprietary methodology extracted from the latest 30 posts</td></tr><tr><td><strong>Views in the last 30 po</strong>sts</td><td>Total number of views of the latest 30 posts</td></tr><tr><td><strong>Like rate</strong></td><td>The number of likes of the latest 30 posts/ the number of follower*100%</td></tr><tr><td><strong>Posts per week</strong></td><td>Number of videos posted per week</td></tr><tr><td><strong>Avg. Views</strong></td><td>Average number of views of the latest 30 posts</td></tr><tr><td><strong>MAX Views</strong></td><td>Maximum number of video views in one post</td></tr><tr><td><strong>MIN Views</strong></td><td>Minimum number of video views in one post</td></tr><tr><td><strong>Avg. Comments</strong></td><td>Average number of comments of the latest 30 posts</td></tr></tbody></table>

## Instagram

<figure><img src="/files/yQ2BrmyFhDSgklFc01Jq" alt=""><figcaption></figcaption></figure>

<table><thead><tr><th width="288"></th><th></th></tr></thead><tbody><tr><td>A<strong>udience Avg. Age and Gender</strong></td><td>Estimated data using our proprietary methodology extracted from the latest 30 posts</td></tr><tr><td><strong>Avg. Likes</strong></td><td>Average number of likes of the latest 30 posts</td></tr><tr><td><strong>Avg. Engagements</strong></td><td>Average number of engagements (Likes,Comments) of the latest 30 posts</td></tr><tr><td><strong>Avg. Engagement Rate</strong></td><td>The number of engagements of the latest 30 feed posts/ the number of follower*100%</td></tr><tr><td><strong>Avg. (Est) Reach</strong></td><td><p>Average estimated number of people who view in one feed post.</p><p>Estimated data using our proprietary methodology extracted from the latest 30 posts</p></td></tr><tr><td><strong>Avg. Comments</strong></td><td>Average number of comments of the latest 30 posts</td></tr></tbody></table>

{% hint style="info" %}
**PR posts** means sponsored posts, and we get from:

* Engagement campaigns
* Marketplace campaigns
* Other posts which include some special hashtags (e.g #提供, #プロモーション, #タイアップ, #pr, #promotion, [#ads](https://anymindgroup.slack.com/archives/C062ANZ5JUW))
  {% endhint %}

## Facebook

<figure><img src="/files/K0IJLL79DziNCmbB4ht1" alt=""><figcaption></figcaption></figure>

|                                  |                                                                                     |
| -------------------------------- | ----------------------------------------------------------------------------------- |
| **Audience Avg. Age and Gender** | Estimated data using our proprietary methodology extracted from the latest 30 posts |
| **Avg. Reactions**               | Average number of reactions of the latest 30 posts                                  |
| **Avg. Engagement**              | Average number of engagements (Likes, Comments, Shares) of the latest 30 posts      |
| **Avg. Views**                   | Average number of views of the latest 30 posts                                      |
| **Avg. Comments**                | Average number of comments of the latest 30 posts                                   |
| **Avg. Engagement rate**         | The number of engagements of the latest 30 posts/ the number of follower\*100%      |

## X (Twitter)

<figure><img src="/files/HkppfjOIZ2gZ8RJWi8ux" alt=""><figcaption></figcaption></figure>

|                          |                                                                                |
| ------------------------ | ------------------------------------------------------------------------------ |
| **Avg. Retweets**        | Average number of retweets of the latest 30 posts                              |
| **Avg. Likes**           | Average number of likes of the latest 30 posts                                 |
| **Avg. Comments**        | Average number of comments of the latest 30 posts                              |
| **Avg. Engagements**     | Average number of engagements (Likes, Comments, Shares) of the latest 30 posts |
| **Avg. Engagement rate** | The number of engagements of the latest 30 posts/ the number of follower\*100% |

## TikTok

<figure><img src="/files/qPoiIrF2EkHo2G9EJfkn" alt=""><figcaption></figcaption></figure>

|                          |                                                                                 |
| ------------------------ | ------------------------------------------------------------------------------- |
| **Avg. Shares**          | Average number of shares of the latest 30 posts                                 |
| **Avg. Likes**           | Average number of likes of the latest 30 posts                                  |
| **Avg. Comments**        | Average number of comments of the latest 30 posts                               |
| **Avg. Engagements**     | Average number of engagements (Likes, Comments, Shares) of the latest 30 posts  |
| **Avg. Engagement rate** | The number of engagements of the latest 30 posts / the number of follower\*100% |
| **Avg. Views**           | Average number of views of the latest 30 posts                                  |

## Douyin

<figure><img src="/files/tF4qlGSh6rBCkfT1CpnB" alt=""><figcaption></figcaption></figure>

|                          |                                                                                 |
| ------------------------ | ------------------------------------------------------------------------------- |
| **Avg. Shares**          | Average number of shares of the latest 30 posts                                 |
| **Avg. Likes**           | Average number of likes of the latest 30 posts                                  |
| **Avg. Comments**        | Average number of comments of the latest 30 posts                               |
| **Avg. Engagements**     | Average number of engagements (Likes, Comments, Shares)of the latest 30 posts.  |
| **Avg. Engagement rate** | The number of engagements of the latest 30 posts / the number of follower\*100% |

## XHS (Xiaohongshu)

<figure><img src="/files/tkDAseCxZeMCtgJwro9G" alt=""><figcaption></figcaption></figure>

|                          |                                                                                 |
| ------------------------ | ------------------------------------------------------------------------------- |
| **Avg. Likes**           | Average number of likes of the latest 30 posts                                  |
| **Avg. Saves**           | Average number of saves of the latest 30 posts                                  |
| **Avg. Engagements**     | Average number of engagements (Likes, Comments, Shares) of the latest 30 posts. |
| **Avg. Engagement rate** | The number of engagements of the latest 30 posts / the number of follower\*100% |
| **Avg. Views**           | Average number of views of the latest 30 posts.                                 |

{% hint style="info" %}
The number of post will be included both Picture posts and Video posts.
{% endhint %}


---

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