XHS (Xiaohongshu)
Last updated
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Last updated
Was this helpful?
Currently, manually adding new XHS profiles on the AnyTag UI is not supported. By default, XHS profiles are obtained monthly through our third-party partner, with AnyTag’s proprietary features enhancing audience breakdown insights.
For further details, please reach out to AnyTag Product Team via Slack channel #help-anytag-anycreator
When Xiaohongshu is selected as the social media channel in the Influencer filter, China will be automatically pre-selected, as all Xiaohongshu influencers are based in China.
Follower
Total number of followers on the latest update date
Post
Total number of posts in the latest 30 days
Active Followers
Followers who have been active in the past 28 days.
Reading Followers
Followers who have read the influencer’s post in the past 30 days
Engaging followers
Followers who have interacted with the influencer’s post in the past 30 days
Gender
Estimated data using our proprietary methodology extracted from the latest 30 posts
Age Breakdown
Estimated data using our proprietary methodology extracted from the latest 30 posts
Area
You can switch to view audience distribution at the province or city level, limited to locations within China.
Device Distribution
Audience’s device distribution
Interest
Audience Interest Topic Distribution is displayed only in Chinese, as it follows the original source data format.
Province and city distributions are independent and not interconnected.
Province distribution highlights the top provinces with the highest audience concentration.
City distribution identifies the top cities where the audience is most present.
Data is extracted from the latest 30 posts (aggregated from day of registration).
Avg. Posts/week
Average number of post per week for the latest 30 posts
Avg. Engagement Views Rate
The total number of likes and saves / Views
Avg. View
Average number of views per week for the latest 30 posts
Avg. Like/post
Average number of likes per week for the latest 30 posts
Avg. Saves/post
Average number of save per week for the latest 30 posts
Post Categories
Post content categories of the influencer’s normal/sponsored post.
(displayed only in Chinese, as it follows the original source data format)
Post Habit
Distribution of contribution from the latest 30 posts.
The red cells represent the time where the engagement rate is high.
You can switch to view Engagement Insight for normal posts/sponsored post.
Picture Posts
Displaying image-based contents
Video Posts
Displaying video-based contents
You can click "MORE" to view/download posts' engagement insights such as likes, saves, and views, allowing for a deeper understanding of audience preferences and content effectiveness.
We offer two types of pricing: price for images post and price for video posts.
It can be used as a reference when creating influencer proposal lists, in your Engagement campaigns, ensuring accurate budget planning and campaign strategy.
