# XHS (Xiaohongshu)

<figure><img src="/files/430JLJStbapkfr5eDngu" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
Currently, manually adding new XHS profiles on the AnyTag UI is **not supported**. By default, XHS profiles are obtained monthly through our third-party partner, with AnyTag’s proprietary features enhancing audience breakdown insights.

For further details, please reach out to **AnyTag Product Team** via Slack channel **#help-anytag-anycreator**
{% endhint %}

{% hint style="info" %}
To easily find influencers from Hong Kong, Taiwan, or Macao, you can simply select **China** as Country and then use the **Region** filter on the influencer search page.&#x20;
{% endhint %}

<figure><img src="/files/4FUJdLhYlhoIlxA2aAxr" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
We are now expanding our support beyond China to include other countries as well. You can filter to view XHS users in different countries on AnyTag.
{% endhint %}

<figure><img src="/files/ku5kDrzDYgZS9qDz6Xxr" alt=""><figcaption></figcaption></figure>

## &#x20;**Follower Growth** <a href="#less-than-less-than-follower-growth-greater-than-greater-than" id="less-than-less-than-follower-growth-greater-than-greater-than"></a>

<figure><img src="/files/dYub7TG0VAfXVQdwVvNJ" alt=""><figcaption></figcaption></figure>

<table><thead><tr><th width="223">Item</th><th>Description</th></tr></thead><tbody><tr><td><strong>Follower</strong></td><td>Total number of followers on the latest update date</td></tr><tr><td><strong>Post</strong></td><td>Total number of posts in the latest 30 days</td></tr><tr><td><strong>Active Followers</strong></td><td>Followers who have been active in the past 28 days.</td></tr><tr><td><strong>Reading Followers</strong></td><td>Followers who have read the influencer’s post in the past 30 days</td></tr><tr><td><strong>Engaging followers</strong></td><td>Followers who have interacted with the influencer’s post in the past 30 days</td></tr></tbody></table>

## **Audience**

<figure><img src="/files/HzehdXKBA8avEnjV3inA" alt=""><figcaption></figcaption></figure>

<table><thead><tr><th>Item</th><th width="365">Decription</th></tr></thead><tbody><tr><td><strong>Gender</strong></td><td>Estimated data using our proprietary methodology extracted from the latest 30 posts</td></tr><tr><td><strong>Age Breakdown</strong></td><td>Estimated data using our proprietary methodology extracted from the latest 30 posts</td></tr><tr><td> <strong>Area</strong></td><td>You can switch to view audience distribution at the <strong>province</strong> or <strong>city</strong> level, limited to locations within <strong>China</strong>.</td></tr><tr><td><strong>Device Distribution</strong></td><td>Audience’s device distribution</td></tr><tr><td><strong>Interest</strong></td><td><strong>Audience Interest Topic Distribution</strong> is displayed only in <strong>Chinese</strong>, as it follows the original source data format.</td></tr></tbody></table>

{% hint style="warning" %}
**Province and city distributions** are **independent** and not interconnected.

* **Province distribution** highlights the **top provinces** with the highest audience concentration.
* **City distribution** identifies the **top cities** where the audience is most present.
  {% endhint %}

## Engagement Insights

<figure><img src="/files/LQaKI09HgBXZUcjejXHX" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
Data is extracted from the latest 30 posts (aggregated from day of registration).
{% endhint %}

<table><thead><tr><th width="282">Item</th><th>Description</th></tr></thead><tbody><tr><td><strong>Avg. Posts/week</strong></td><td>Average number of post per week for the latest 30 posts</td></tr><tr><td><strong>Avg. Engagement Views Rate</strong></td><td>The total number of Engagement (likes and saves)/ Views</td></tr><tr><td><strong>Avg. View</strong></td><td>Average number of views per week for the latest 30 posts</td></tr><tr><td><strong>Avg. Like/post</strong></td><td>Average number of likes per week for the latest 30 posts</td></tr><tr><td><strong>Avg. Saves/post</strong></td><td>Average number of save per week for the latest 30 posts</td></tr><tr><td><strong>Post Categories</strong></td><td><p>Post content categories of the influencer’s normal/sponsored post. </p><p>(displayed only in <strong>Chinese</strong>, as it follows the original source data format)</p></td></tr><tr><td><strong>Post Habit</strong> </td><td><p>Distribution of contribution from the latest 30 posts.</p><p>The red cells represent the time where the engagement rate is high.</p></td></tr></tbody></table>

{% hint style="info" %}
You can switch to view Engagement Insight for normal posts/sponsored post.
{% endhint %}

## Posts&#x20;

<figure><img src="/files/BXbdQlm3jRZq90SXfz5a" alt=""><figcaption></figcaption></figure>

| Item              | Description                     |
| ----------------- | ------------------------------- |
| **Picture Posts** | Displaying image-based contents |
| **Video Posts**   | Displaying video-based contents |

{% hint style="info" %}
You can click "**MORE**" to ***view/download*** posts' engagement insights such as likes, saves, and views, allowing for a deeper understanding of audience preferences and content effectiveness.
{% endhint %}

<figure><img src="/files/pA8hpJmFm7OoVt3BwYOP" alt=""><figcaption></figcaption></figure>

### Posts price

<figure><img src="/files/WGC9JFU71OoC7yP9hGZU" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
We offer two types of pricing: **price for images post** and **price for video posts**.

It can be used as a reference when creating influencer proposal lists, in your Engagement campaigns,  ensuring accurate budget planning and campaign strategy.
{% endhint %}


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