XHS (Xiaohongshu)

Currently, manually adding new XHS profiles on the AnyTag UI is not supported. By default, XHS profiles are obtained monthly through our third-party partner, with AnyTag’s proprietary features enhancing audience breakdown insights.

For further details, please reach out to AnyTag Product Team via Slack channel #help-anytag-anycreator

To easily find influencers from Hong Kong, Taiwan, or Macao, you can simply select China as Country and then use the Region filter on the influencer search page.

We are now expanding our support beyond China to include other countries as well. You can filter to view XHS users in different countries on AnyTag.

Follower Growth

Item	Description
Follower	Total number of followers on the latest update date
Post	Total number of posts in the latest 30 days
Active Followers	Followers who have been active in the past 28 days.
Reading Followers	Followers who have read the influencer’s post in the past 30 days
Engaging followers	Followers who have interacted with the influencer’s post in the past 30 days

Audience

Item	Decription
Gender	Estimated data using our proprietary methodology extracted from the latest 30 posts
Age Breakdown	Estimated data using our proprietary methodology extracted from the latest 30 posts
Area	You can switch to view audience distribution at the province or city level, limited to locations within China.
Device Distribution	Audience’s device distribution
Interest	Audience Interest Topic Distribution is displayed only in Chinese, as it follows the original source data format.

Province and city distributions are independent and not interconnected.

• Province distribution highlights the top provinces with the highest audience concentration.

• City distribution identifies the top cities where the audience is most present.

Engagement Insights

Data is extracted from the latest 30 posts (aggregated from day of registration).

Item	Description
Avg. Posts/week	Average number of post per week for the latest 30 posts
Avg. Engagement Views Rate	The total number of likes and saves / Views
Avg. View	Average number of views per week for the latest 30 posts
Avg. Like/post	Average number of likes per week for the latest 30 posts
Avg. Saves/post	Average number of save per week for the latest 30 posts
Post Categories	Post content categories of the influencer’s normal/sponsored post. (displayed only in Chinese, as it follows the original source data format)
Post Habit	Distribution of contribution from the latest 30 posts. The red cells represent the time where the engagement rate is high.

You can switch to view Engagement Insight for normal posts/sponsored post.

Posts

Item	Description
Picture Posts	Displaying image-based contents
Video Posts	Displaying video-based contents

You can click "MORE" to view/download posts' engagement insights such as likes, saves, and views, allowing for a deeper understanding of audience preferences and content effectiveness.

Posts price

We offer two types of pricing: price for images post and price for video posts.

It can be used as a reference when creating influencer proposal lists, in your Engagement campaigns, ensuring accurate budget planning and campaign strategy.