# Douyin

<figure><img src="/files/ysNbf5lkzKwYrhX1EkHc" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
**For now, we cannot manually add new Douyin profiles on AnyTag UI. Please contact the AnyTag product team for more details. Currently and by default we obtain profiles from Douyin once monthly from our 3rd party partner, with AnyTag's own features enriching the profiles on the audience breakdown.**
{% endhint %}

{% hint style="info" %}
When you select Douyin as a social media channel in the Influencer filter, China will be pre-selected as all douyin influencers belongs to China.&#x20;
{% endhint %}

<figure><img src="/files/iJstRB7ChNIg68fPkotk" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/3JAQwnbYplpc59dnvTCY" alt=""><figcaption></figcaption></figure>

## **<< Follower Growth>>**

<table><thead><tr><th width="248">Item</th><th>Description</th></tr></thead><tbody><tr><td><strong>Follower</strong></td><td>Total number of followers on the latest update date</td></tr><tr><td><strong>Post</strong></td><td>Total number of posts in the latest 30 days</td></tr></tbody></table>

##

## << **Audience**>>

We can switch the view of Anyone / Followers:

<figure><img src="/files/6Ruwk8aPFq1UXF4ZdCev" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/uxKY6mQhEtKIa1yeezwY" alt=""><figcaption></figcaption></figure>

<table><thead><tr><th width="195">Items </th><th>Desription </th></tr></thead><tbody><tr><td><strong>View of Anyone</strong></td><td>Viewers of the influencer's profile which includes non-followers</td></tr><tr><td><strong>View of Follower</strong></td><td>Viewers of the influencer's profile which includes followers <strong>ONLY</strong></td></tr><tr><td><strong>Gender Breakdown</strong></td><td>Estimated data using our proprietary methodology extracted from the latest 30 posts</td></tr><tr><td><strong>Age Breakdown</strong></td><td>Estimated data using our proprietary methodology extracted from the latest 30 posts</td></tr><tr><td><strong>Area Breakdown</strong></td><td>Chinese provinces ONLY (because of their data format, it can be show in Chinese character)</td></tr></tbody></table>

{% hint style="info" %}
Please note that the KOL’s region and the Audience’s area breakdown include “Taiwan” (in Chinese character 台湾) too
{% endhint %}

## << Engagement Insights>>

<figure><img src="/files/00NmDywIp9Hmf4alwZPm" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
Data is extracted from the latest 30 posts (aggregated from day of registration)
{% endhint %}

<table><thead><tr><th width="314">Items </th><th>Description</th></tr></thead><tbody><tr><td><strong>Avg. Posts/week</strong></td><td>Average number of post per week for the latest 30 posts</td></tr><tr><td><strong>Avg. Engagement Views Rate</strong></td><td>The total number of Engagment (likes and saves) / Views</td></tr><tr><td><strong>Avg Likes/latest 30 posts</strong></td><td>Average number of likes per week for the latest 30 posts</td></tr><tr><td><strong>Avg Views/latest 30 posts</strong></td><td>Average number of views per week for the latest 30 posts</td></tr><tr><td><strong>Avg. Comments/latest 30 posts</strong></td><td>Average number of comments per week for the latest 30 posts</td></tr><tr><td><strong>Avg Retweets/latest 30 posts</strong></td><td>Average number of shares per week for the latest 30 posts</td></tr><tr><td><strong>Posting Habit</strong></td><td><p>Distribution of contribution from the latest 30 posts.</p><p>The red cells represent the time where the engagement rate is high.</p></td></tr></tbody></table>

## <\<Account Interest>>

<figure><img src="/files/ufLA26hVoya3t8SLdXY5" alt=""><figcaption></figcaption></figure>

<table><thead><tr><th width="194">Items </th><th>Description </th></tr></thead><tbody><tr><td><strong>个人</strong></td><td>Personal video (not the PR content)</td></tr><tr><td><strong>星图</strong></td><td>PR contents through the <a href="https://www.xingtu.cn/"><strong>xingtu</strong></a> platform <em>(marketing platform which is managed by the child company of Douyin)</em></td></tr><tr><td><strong>General catogery</strong></td><td>The popular catogery of influencer's video content <em>(this is shown in Chinese because of the data format)</em></td></tr><tr><td><strong>未分类 Details</strong></td><td>The breakdown category of General category          <em>(we can see the details for each general category by selecting one general category from UI)</em></td></tr></tbody></table>

## << Videos>>

<figure><img src="/files/qgxlgHJQkOXopEAWUB6R" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
You can click "**MORE**" to ***view/download*** posts' engagement insights such as view, likes, comments,  share, allowing for a deeper understanding of audience preferences and content effectiveness.
{% endhint %}

## <\<Post Price>>

<figure><img src="/files/JXy4FkMYktAz5R29LaRJ" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}

* This number will be based on the price which is set on the [**xingtu**](https://www.xingtu.cn/) platform
* It can be used as a reference for making the influencer’s Proposal list
  {% endhint %}

{% hint style="success" %}
**How to search Taiwan influencers' Douyin profiles:**&#x20;

1. Select **Douyin** on seaching tool
2. Open **More Filter** on the right hand >> Select **Region** as *Taiwan*&#x20;
   {% endhint %}


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