Douyin

When you select Douyin as a social media channel in the Influencer filter, China will be pre-selected as all douyin influencers belongs to China.

<< Follower Growth>>

Item
Description

Follower

Total number of followers on the latest update date

Post

Total number of posts in the latest 30 days

<< Audience>>

We can switch the view of Anyone / Followers:

Items
Desription

View of Anyone

Viewers of the influencer's profile which includes non-followers

View of Follower

Viewers of the influencer's profile which includes followers ONLY

Gender Breakdown

Estimated data using our proprietary methodology extracted from the latest 30 posts

Age Breakdown

Estimated data using our proprietary methodology extracted from the latest 30 posts

Area Breakdown

Chinese provinces ONLY (because of their data format, it can be show in Chinese character)

Please note that the KOL’s region and the Audience’s area breakdown include “Taiwan” (in Chinese character 台湾) too

<< Engagement Insights>>

Data is extracted from the latest 30 posts (aggregated from day of registration)

Items
Description

Avg. Posts/week

Average number of post per week for the latest 30 posts

Avg. Avg. Engagement Views Rate

The total number of likes and saves / Views

Avg Likes/latest 30 posts

Average number of likes per week for the latest 30 posts

Avg Views/latest 30 posts

Average number of views per week for the latest 30 posts

Avg. Comments/latest 30 posts

Average number of comments per week for the latest 30 posts

Avg Retweets/latest 30 posts

Average number of shares per week for the latest 30 posts

Posting Habit

Distribution of contribution from the latest 30 posts.

The red cells represent the time where the engagement rate is high.

<<Account Interest>>

Items
Description

个人

Personal video (not the PR content)

星图

PR contents through the xingtu platform (marketing platform which is managed by the child company of Douyin)

General catogery

The popular catogery of influencer's video content (this is shown in Chinese because of the data format)

未分类 Details

The breakdown category of General category (we can see the details for each general category by selecting one general category from UI)

<< Videos>>

You can click "MORE" to view/download posts' engagement insights such as view, likes, comments, share, allowing for a deeper understanding of audience preferences and content effectiveness.

<<Post Price>>

  • This number will be based on the price which is set on the xingtu platform

  • It can be used as a reference for making the influencer’s Proposal list

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