# Instagram

【Signed up on AnyCreator】

#### ＜Overview＞

![](https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MgEnU0eJny_DDlJSlQa%2F-Mi4uQBP1HsEQrDBltMI%2F-Mi4wOeNKqQQGqiY6Uk3%2F%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88%202021-08-27%2013.49.57.png?alt=media\&token=d921b7b3-cf1d-4f8c-ab14-266b9e92a452)

| Item             | Description                                                                         |
| ---------------- | ----------------------------------------------------------------------------------- |
| Follower (Total) | Total number of followers on the last day for the last 30 days                      |
| Post             | Total number of feed posts and stories for the last 30 days                         |
| Reach            | Total number of viewers who view feed post and stories for the last 30 days         |
| Like             | Total number of likes of feed posts for the last 30 days                            |
| Comment          | Total number of comments of feed posts for the last 30 days                         |
| Save             | Total number of saves of feed posts for the last 30 days                            |
| Impression       | Total number of views of feed posts and stories for the last 30 days                |
| Profile Views    | Total number of access to profile page for the last 30 days                         |
| Website Click    | Total number of clicks to website after access to profile page for the last 30 days |

#### ＜Audience＞

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2FeHpZg4Tg1S55NcDE0VSd%2FScreen%20Shot%202024-05-08%20at%2013.05.16.png?alt=media&#x26;token=df051d9d-785a-49b8-8b02-8842e7f70451" alt=""><figcaption></figcaption></figure>

| Item             | Description                                                                         |
| ---------------- | ----------------------------------------------------------------------------------- |
| Gender Breakdown | Estimated data using our proprietary methodology extracted from the latest 30 posts |
| Age Breakdown    | Estimated data using our proprietary methodology extracted from the latest 30 posts |
| Area Breakdown   | Region breakdown extracted from all subscribers data.                               |

＜Posts＞

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2FjRkWg2a4390Xuk9t9yxq%2FScreenshot%202025-10-27%20at%2023.37.01.png?alt=media&#x26;token=e262fa82-e2bb-4987-9374-d4861bb3e2ce" alt=""><figcaption></figcaption></figure>

| Item                          | Description                                                                                                                           |
| ----------------------------- | ------------------------------------------------------------------------------------------------------------------------------------- |
| Avg. Posts/week               | Average number of feed posts per week for the latest 30 posts                                                                         |
| Ang. Engagement Rate          | <p>Average engagement rate for the latest 30 posts<br>Engagement ( likes and comments) / Number of followers \*100%</p>               |
| Avg. Likes/latest 30 posts    | Average number of likes for the latest 30 feed posts                                                                                  |
| Avg. Saves/latest 30 posts    | Average number of saves for the latest 30 feed posts                                                                                  |
| Avg. Comments/latest 30 posts | Average number of comments for the latest 30 feed posts                                                                               |
| Avg. Reels View               | Average number of view for the latest 30 Reels posts                                                                                  |
| Account Interest              | Categories of Influencer's interest extracted from feed post contents for the latest 30 posts                                         |
| Posting Habits                | <p>Distribution of contribution for the latest 30 posts</p><p>The red cells represent the time where the engagement rate is high.</p> |

#### ＜Feed Posts/Reel Posts/Story Posts Detail Page＞

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2FvjtzVS73mGL93lWV0IEj%2FScreen%20Shot%202025-04-02%20at%202.02.46%20PM.png?alt=media&#x26;token=279d10cc-e7fa-4cd3-8a6c-955da024de2b" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
Data measurements for the first 30 days after posting will be displayed.
{% endhint %}

| Item      | Description                                                           |
| --------- | --------------------------------------------------------------------- |
| View      | Total number of views for the post                                    |
| Reach     | The total number of unique Instagram accounts that have seen the post |
| Like      | Total number of likes for the post                                    |
| Comment   | Total number of comment for the post                                  |
| Share     | Total number of share for the post                                    |
| Save      | Total number of saves for the post                                    |
| Post Date | Date that post was made                                               |

#### \<Sponsored Posts> (Sponsored posts for campaigns you have participated in in the past.)

![](https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2FyAFGMgTe46fbHSkrwwIm%2F%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88%202022-01-27%2011.33.13.png?alt=media\&token=3b56b2be-413b-42ae-98f2-919b246e5a7d)

| Item                 | Description                                                                                     |
| -------------------- | ----------------------------------------------------------------------------------------------- |
| Avg. Engagement Rate | <p>Average engagement rate for sponsored posts.<br>Engagement / Number of followers \*100%.</p> |
| Avg. Engagement      | Average engagement of sponsored posts (total of  likes and comments)                            |
| Avg. Reach           | Average number of people who view sponsored posts.                                              |
| Avg. Save            | Average number of saves for sponsored posts.                                                    |

![](https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MgEnU0eJny_DDlJSlQa%2F-Mi4uQBP1HsEQrDBltMI%2F-Mi4xP3CA_UQRQOeV3jU%2F%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88%202021-08-27%2013.54.22.png?alt=media\&token=9ef2d434-eafa-49d7-8e9e-c738ab553567)

| Item                | Description                                                                                                                                    |
| ------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------- |
| Mentioned Accounts  | Brand accounts that are mentioned in the latest 50 posts. Top 8 accounts are shown on the page. All accounts will be shown by clicking "more". |
| Tag Cloud           | **ALL** hashtags used in the latest 30 posts (inludes Image and Reels posts)                                                                   |
| Similar Influencers | <p>Similar influencer accounts extracted from images and categories</p><p>Top 12 accounts will be shown by clicking "more".</p>                |

{% hint style="info" %}
How **Tag Cloud** is displayed will be based on the number of times a hashtag is used by the influencer, **the more frequecy influencers used a hashtag, the bigger size it i***s*, no matter what color.
{% endhint %}

### 【Not signed up on AnyCreator】 ※Business/Creator account only

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2FtBkZp1lVY0Nu58BgNyom%2FScreen%20Shot%202023-08-10%20at%2012.12.55.png?alt=media&#x26;token=5c98b8bd-bb44-40c6-9bf7-a1d71729e492" alt=""><figcaption></figcaption></figure>

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2FGgdmL6SHCDn2GfqkiBX4%2FScreen%20Shot%202023-08-10%20at%2012.13.25.png?alt=media&#x26;token=f327406e-8202-42eb-88c9-e2ff33196468" alt=""><figcaption></figcaption></figure>

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2F1Qr8ccgho7kUCYFv5jS6%2FScreen%20Shot%202025-04-02%20at%201.47.23%20PM.png?alt=media&#x26;token=745be66e-a44c-46fc-9609-d8123acae0a8" alt=""><figcaption></figcaption></figure>

| **Item**                     | **Description**                                                                                                                                |
| ---------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------- |
| Follower                     | Total number of followers                                                                                                                      |
| Post                         | The latest 30 feed and story posts                                                                                                             |
| Audience Gender Breakdown    | Estimated data using our proprietary methodology extracted from the latest 30 posts                                                            |
| Audience Age Breakdown       | Estimated data using our proprietary methodology extracted from the latest 30 posts                                                            |
| Avg. Post/week               | Average number of feed posts per week for the latest 30 posts                                                                                  |
| Avg. Engagement Rate         | <p>Average engagement rate for the latest 30 feed posts</p><p>Engagement/the number of followers\*100%</p>                                     |
| Avg. Like/latest 30 posts    | Average number of likes for the latest 30 feed post                                                                                            |
| Avg. Save/latest 30 posts    | Average number of saves for the latest 30 feed post                                                                                            |
| Avg. Comment/latest 30 posts | Average number of comments for the latest 30 feed post                                                                                         |
| Est. Reach                   | Estimated number of people who viewed the latest 30 posts (total\_estimated\_reach / number\_of\_posts\_with\_est\_reach)                      |
| Account Interest             | Categories of Influencer's interest extracted from feed post contents for the the latest 30 feed posts                                         |
| Posting Habit                | <p>Distribution of contribution for the latest 30 posts</p><p>The red cells represent the time where the engagement rate is high.</p>          |
| Feed Post/ Reel Posts        | Image posts/ video posts                                                                                                                       |
| Mentioned Accounts           | Brand accounts that are mentioned in the latest 30 posts. Top 8 accounts are shown on the page. All accounts will be shown by clicking "more". |
| Tag Cloud                    | Hashtags used in the latest 30 posts                                                                                                           |
| Similar Influencers          | <p>Similar influencer accounts extracted from images and categories</p><p>Top 12 accounts will be shown by clicking "more".</p>                |

{% hint style="info" %}
If likes are set to hidden on Instagram feed posts, those posts are no longer included in the displayed Instagram engagement number and engagement rate. Engagement numbers and engagement rates will be measured only from posts that have likes displayed.
{% endhint %}

{% hint style="warning" %}
Please use [Chrome extension](https://anymind-group.gitbook.io/english-1/infuruens/extension) to get data in case an Instagram is private account and also unregisters AnyCreator.
{% endhint %}


---

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