TikTok

Data is extracted from the latest 30 posts

Item	Description
Follower	Total number of followers on the latest update date
Post	Total number of posts in the latest 30 days
Avg. Posts/week	Average number of post per week for the latest 30 posts
Avg. Engagement View Rate	Average engagement view for the lastest 30 posts Avg. engagement / Avg. view *Avg Engagement = Total Engagement /30 (posts) *Avg view count = Total view/30 (posts)
Avg. Engagement Rate	Average engagement rate for sponsored posts. Engagement / Number of followers *100%.
Avg Likes/latest 30 posts	Average number of likes per week for the latest 30 posts
Avg. Views/latest 30 posts	Average number of views per week for the latest 30 posts
Avg. Comments/latest 30 posts	Average number of comments per week for the latest 30 posts
Avg. Shares/latest 30 posts	Average number of shares per week for the latest 30 posts
Posting Habits	Distribution of contribution from the latest 30 posts. The red cells represent the time where the engagement rate is high.
Video	The latest 30 videos
Audience Gender Breakdown	Estimated data using our proprietary methodology extracted from the latest 30 posts
Audience Age Breakdown	Estimated data using our proprietary methodology extracted from the latest 30 posts