# TikTok

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2FTPBAi5uJLWJqBPNsJlei%2FScreen%20Shot%202023-10-25%20at%2011.16.50.png?alt=media&#x26;token=af92a241-98bb-47fa-9fc8-24a1fd87f9bb" alt=""><figcaption></figcaption></figure>

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2F3Zmr0zHAkkAEqY3FzKmV%2FScreen%20Shot%202024-05-08%20at%2012.27.26.png?alt=media&#x26;token=2fc7fc8f-d66b-46c1-bd0a-8fd3fb86d600" alt=""><figcaption></figcaption></figure>

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2F6oPLmHyDS278MtqOY3b1%2FScreen%20Shot%202025-04-02%20at%203.36.37%20PM.png?alt=media&#x26;token=1e841722-58fc-4e06-8d01-13906d248da4" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
Data is extracted from the latest 30 posts
{% endhint %}

<table data-header-hidden><thead><tr><th width="259.5">Item</th><th>Description</th></tr></thead><tbody><tr><td><strong>Item</strong></td><td><strong>Description</strong></td></tr><tr><td>Follower</td><td>Total number of followers on the latest update date</td></tr><tr><td>Post</td><td>Total number of posts in the latest 30 days</td></tr><tr><td>Avg. Posts/week</td><td>Average number of post per week for the latest 30 posts</td></tr><tr><td>Avg. Engagement View Rate</td><td><p>Average engagement view for the lastest 30 posts                                               </p><p>Avg. engagement / Avg. view </p><p><em>*Avg Engagement = Total Engagement /30 (posts)</em></p><p><em>*Avg view count = Total view/30 (posts)</em></p><p>                              </p></td></tr><tr><td>Avg. Engagement Rate</td><td>Average engagement rate for sponsored posts.<br>Engagement (like + comment + share)/ Number of followers *100%.</td></tr><tr><td>Avg Likes/latest 30 posts</td><td>Average number of likes per week for the latest 30 posts</td></tr><tr><td>Avg. Views/latest 30 posts</td><td>Average number of views per week for the latest 30 posts</td></tr><tr><td>Avg. Comments/latest 30 posts</td><td>Average number of comments per week for the latest 30 posts</td></tr><tr><td>Avg. Shares/latest 30 posts</td><td>Average number of shares per week for the latest 30 posts</td></tr><tr><td>Posting Habits</td><td><p>Distribution of contribution from the latest 30 posts.</p><p>The red cells represent the time where the engagement rate is high.</p></td></tr><tr><td>Video</td><td>The latest 30 videos</td></tr><tr><td>Audience Gender Breakdown</td><td>Estimated data using our proprietary methodology extracted from the latest 30 posts</td></tr><tr><td>Audience Age Breakdown</td><td>Estimated data using our proprietary methodology extracted from the latest 30 posts</td></tr><tr><td>Similar Influencers</td><td><p>Similar influencer accounts extracted from images and categories</p><p>Top 12 accounts will be shown by clicking "more".</p></td></tr></tbody></table>
