Is it possible to use the same hashtags in other campaigns?
You CAN use exactly the same hashtags in Marketplace campaigns in different duration (posting & tracking period)/ social media/countries.
You CANNOT use the exactly same hashtags for the same campaign period, on the same social media channel, in the same country.
For example scenario:
A (hashtags used H1, H2, H3)
Aug 1
Aug 31
Sep 15
B
(same hashtags as A)
Sep 1
Sep 30
Oct 15
Cannot be created/tracked until Campaign A’s tracking ends on Sep 15
C
(same hashtags as A)
Sep 16
Oct 16
Oct 20
Posts can be tracked with sharing the same hashtags because their duration is not overlapped.
⇒ If campaigns share the exact same hashtags (with same social platform and country), tracking for the new campaign can only begin after the previous campaign’s tracking end date has fully passed.
It’s possible to reuse some hashtags (e.g., 2 out of 3) from a previous campaign, but it’s not recommended to reuse the entire set of hashtags.
Campaign A #Hashtag1, #Hashtag2, #Hashtag3
Campaign B ✅ #Hashtag1, #Hashtag2, #Hashtag4 → OK (Only part of the first campaign’s hashtags are reused, plus a new one) ❌ #Hashtag1, #Hashtag2, #Hashtag3, #Hashtag4 → NOT OK (All hashtags from the first campaign are included)
In short: For the next campaigns, your hashtag group can contain some of the hashtags from the first (original) campaign plus new ones, but it cannot include all of them.
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