# Report

Marketplace Report tables differ according to campaign type:

## **Social media campaign**

Summary Performance: 

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2Fsq3YsbfJD6C6cuxfG7wO%2FScreen%20Shot%202023-12-20%20at%2010.54.20.png?alt=media&#x26;token=a5c1280f-2207-4bfa-8268-36396aecbd55" alt=""><figcaption></figcaption></figure>

<table><thead><tr><th width="212">Item</th><th>Description</th></tr></thead><tbody><tr><td><strong>Total Post</strong></td><td>The total number of posts in the campaign</td></tr><tr><td><strong>Cost</strong></td><td>The total cost paid by advertiser</td></tr><tr><td><strong>Engagement</strong> </td><td> The sum of Like, Comment, and Share </td></tr><tr><td><strong>Engagement Rate</strong> </td><td>The number of Engagement devided by followers</td></tr><tr><td><strong>Reaction</strong></td><td>The total number of Like </td></tr><tr><td><strong>Comment</strong> </td><td>The total number of Comment </td></tr></tbody></table>

### **Summary View mode:**&#x20;

This Summary view mode will list 4 posts that hold the most significant numbers in term of Engagement Rate Avg/ Reach Rate Avg/Share Rate Avg:

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2FbNiNiUFUsNth0NJ3lgOc%2FScreen%20Shot%202023-12-13%20at%2012.10.55.png?alt=media&#x26;token=6240b36a-ce41-43ae-99ea-6cc6170e9f22" alt=""><figcaption></figcaption></figure>

<table><thead><tr><th width="217">Items</th><th>Description</th></tr></thead><tbody><tr><td><strong>Engagement Rate Avg</strong></td><td>The total number of Engagement rate/Total posts</td></tr><tr><td><strong>Reach Rate Avg</strong></td><td>The total number of Reach rate/Total posts</td></tr><tr><td><strong>Share Rate Avg</strong></td><td>The total number of Share rate/Total posts</td></tr></tbody></table>

### Details View mode:&#x20;

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2FpucbFyO0FPDVbMw55aZP%2FScreen%20Shot%202023-12-20%20at%2011.23.07.png?alt=media&#x26;token=d7c59e7b-df62-477c-a413-e1fdae0b301e" alt=""><figcaption></figcaption></figure>

**Performance Chart:**

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2Fedm8ACHENn188DaYp5pI%2FScreen%20Shot%202023-12-20%20at%2011.29.32.png?alt=media&#x26;token=d30cd28e-03a0-4bb5-8637-13eff5cae542" alt=""><figcaption></figcaption></figure>

**Performance Dashboard:**&#x20;

Select data you want to check using the sort button:

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2FEENKekwGQJQxgP6wRber%2FScreen%20Shot%202023-12-20%20at%2011.32.36.png?alt=media&#x26;token=503f4447-81ca-4ad6-b86e-ec60cbbbb72b" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
API shows the latest data.
{% endhint %}

{% hint style="success" %}
**How Social Media campaigns on Facebook retrieve posts data:**&#x20;

* Post data can be retrieved after influencers insert their post URLs via AnyCreator
* Please refer [this video for How influencer input theirr post URL on AnyCreator ](https://drive.google.com/file/d/1SU5suCGVJtY0MbeJ1zal8nyDFGy7bpPs/view?usp=drive_link)
  {% endhint %}

{% hint style="info" %}
The metrics will be retrieved via Data365 at the frequency [**here.**](https://anymind-group.gitbook.io/english-1/kyanpn/engjimento/automatically-fetched-post-data)
{% endhint %}

You can also switch the Dashboard into **Day Segment:**

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2F7ljvRgmJDeUVa8DJ1ENG%2FScreen%20Shot%202023-12-20%20at%2011.53.33.png?alt=media&#x26;token=6b5e29e6-6998-4e77-899a-ca941032088a" alt=""><figcaption></figcaption></figure>

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2FEZBor36bYZkW30PNAy1U%2FScreen%20Shot%202023-12-20%20at%2011.53.48.png?alt=media&#x26;token=69750c05-1d95-4476-9d58-104ef294d16c" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
On dashoboard, you can:&#x20;

* Know each metric's definition by holding your mouse on **?** symbol on dashboard&#x20;
* Arrange the data on dashboard in ascending/descending by clicking on ▲/▼
  {% endhint %}

## **Referral code/ URL Tracking campaign**&#x20;

&#x20;**(without creator posts tracking)**

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2FxaZjjx50AiuZswnzOmiu%2Fimage.png?alt=media&#x26;token=b06e1064-f93f-4a19-9328-708bee1f1c08" alt=""><figcaption></figcaption></figure>

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2FrFF9iHaqkIYGhUOWOgC3%2FScreen%20Shot%202023-12-20%20at%2013.59.51.png?alt=media&#x26;token=f258077a-0ced-4d1f-9b19-ef71b82703a0" alt=""><figcaption></figcaption></figure>

<table><thead><tr><th width="184">Item</th><th>Description</th></tr></thead><tbody><tr><td><strong>Total Participants</strong></td><td>The total number of influencers joined the campaign</td></tr><tr><td><strong>Clicks</strong></td><td>The total number of clicks </td></tr><tr><td><strong>Conversions</strong></td><td>The total number of conversion </td></tr><tr><td><strong>CVR</strong></td><td>Conversion Rate: Conversions/Clicks</td></tr><tr><td><strong>Store Sale</strong></td><td>The total sale amount </td></tr><tr><td><strong>Cost</strong></td><td><p>The amount that Advertiser pays to AnyMind </p><p><em>(Store sale * Commission rate)</em></p></td></tr><tr><td><strong>Influencer Cost</strong></td><td>The amount that AnyMind pays to influencers (<em>Cost*Influencer Commission Rate)</em></td></tr><tr><td><strong>Gross Profit</strong></td><td><p>The amount that AnyMind recieve after paying to influencers </p><p><em>(Cost - Influencer cost)</em></p></td></tr></tbody></table>

{% hint style="info" %}
You can view the data on dashoboard in ascending/descending by clicking on **Show by influencer**
{% endhint %}

## **eCommerce marketplace type campaign** &#x20;

**(without creator posts tracking)**

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2FlpLbJRnPmx7HW5HU3Mmu%2FScreen%20Shot%202023-12-20%20at%2014.25.58.png?alt=media&#x26;token=cecc07be-7b6d-4c73-8e9c-e320b9567af0" alt=""><figcaption></figcaption></figure>

**Download Report:**&#x20;

<figure><img src="https://3723850629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgEnU0eJny_DDlJSlQa-1703796690%2Fuploads%2F1rfnAC6hSPFuKmBh42Sw%2FScreen%20Shot%202023-12-20%20at%2014.31.42.png?alt=media&#x26;token=1f346809-efd4-4557-a709-09538e59d859" alt=""><figcaption></figcaption></figure>