# Report

Marketplace Report tables differ according to campaign type:

## **Social media campaign**

Summary Performance: 

<figure><img src="/files/n5UZJzNqx5Dcjs66p7vV" alt=""><figcaption></figcaption></figure>

<table><thead><tr><th width="212">Item</th><th>Description</th></tr></thead><tbody><tr><td><strong>Total Post</strong></td><td>The total number of posts in the campaign</td></tr><tr><td><strong>Cost</strong></td><td>The total cost paid by advertiser</td></tr><tr><td><strong>Engagement</strong> </td><td> The sum of Like, Comment, and Share </td></tr><tr><td><strong>Engagement Rate</strong> </td><td>The number of Engagement devided by followers</td></tr><tr><td><strong>Reaction</strong></td><td>The total number of Like </td></tr><tr><td><strong>Comment</strong> </td><td>The total number of Comment </td></tr></tbody></table>

### **Summary View mode:**&#x20;

This Summary view mode will list 4 posts that hold the most significant numbers in term of Engagement Rate Avg/ Reach Rate Avg/Share Rate Avg:

<figure><img src="/files/LzEpGaCM1kulQE1N9bfz" alt=""><figcaption></figcaption></figure>

<table><thead><tr><th width="217">Items</th><th>Description</th></tr></thead><tbody><tr><td><strong>Engagement Rate Avg</strong></td><td>The total number of Engagement rate/Total posts</td></tr><tr><td><strong>Reach Rate Avg</strong></td><td>The total number of Reach rate/Total posts</td></tr><tr><td><strong>Share Rate Avg</strong></td><td>The total number of Share rate/Total posts</td></tr></tbody></table>

### Details View mode:&#x20;

<figure><img src="/files/dNGaovPKrhhuMHu6325X" alt=""><figcaption></figcaption></figure>

**Performance Chart:**

<figure><img src="/files/oseIdGIks03s0GTBAvdb" alt=""><figcaption></figcaption></figure>

**Performance Dashboard:**&#x20;

Select data you want to check using the sort button:

<figure><img src="/files/cs40IHOszyNV8YGHQfIe" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
API shows the latest data.
{% endhint %}

{% hint style="success" %}
**How Social Media campaigns on Facebook retrieve posts data:**&#x20;

* Post data can be retrieved after influencers insert their post URLs via AnyCreator
* Please refer [this video for How influencer input theirr post URL on AnyCreator ](https://drive.google.com/file/d/1SU5suCGVJtY0MbeJ1zal8nyDFGy7bpPs/view?usp=drive_link)
  {% endhint %}

{% hint style="info" %}
The metrics will be retrieved via Data365 at the frequency [**here.**](https://anymind-group.gitbook.io/english-1/kyanpn/engjimento/automatically-fetched-post-data)
{% endhint %}

You can also switch the Dashboard into **Day Segment:**

<figure><img src="/files/tKSsfJo02CL1DF5cFg6m" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/WTmhILakDoHnEYC5Kpi5" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
On dashoboard, you can:&#x20;

* Know each metric's definition by holding your mouse on **?** symbol on dashboard&#x20;
* Arrange the data on dashboard in ascending/descending by clicking on ▲/▼
  {% endhint %}

## **Referral code/ URL Tracking campaign**&#x20;

&#x20;**(without creator posts tracking)**

<figure><img src="/files/6w6qtUG2MCPFvKbECzXm" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/bOfIL6XpdYpkdWPlXAvz" alt=""><figcaption></figcaption></figure>

<table><thead><tr><th width="184">Item</th><th>Description</th></tr></thead><tbody><tr><td><strong>Total Participants</strong></td><td>The total number of influencers joined the campaign</td></tr><tr><td><strong>Clicks</strong></td><td>The total number of clicks </td></tr><tr><td><strong>Conversions</strong></td><td>The total number of conversion </td></tr><tr><td><strong>CVR</strong></td><td>Conversion Rate: Conversions/Clicks</td></tr><tr><td><strong>Store Sale</strong></td><td>The total sale amount </td></tr><tr><td><strong>Cost</strong></td><td><p>The amount that Advertiser pays to AnyMind </p><p><em>(Store sale * Commission rate)</em></p></td></tr><tr><td><strong>Influencer Cost</strong></td><td>The amount that AnyMind pays to influencers (<em>Cost*Influencer Commission Rate)</em></td></tr><tr><td><strong>Gross Profit</strong></td><td><p>The amount that AnyMind recieve after paying to influencers </p><p><em>(Cost - Influencer cost)</em></p></td></tr></tbody></table>

{% hint style="info" %}
You can view the data on dashoboard in ascending/descending by clicking on **Show by influencer**
{% endhint %}

## **eCommerce marketplace type campaign** &#x20;

**(without creator posts tracking)**

<figure><img src="/files/PvsFK7I8Xs3k8nDtzEA1" alt=""><figcaption></figcaption></figure>

**Download Report:**&#x20;

<figure><img src="/files/sLC1bSQ4REv5iD3Q5YFY" alt=""><figcaption></figcaption></figure>


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