Engagement campaign workflow
1.　Create Campaign
a. Click "Engagement" on the left navigation bar. b. Click "+ Add Campaign"
2. Enter Campaign Details
1. Campaign Information
Terminology
Description
Advertiser
The advertiser for this campaign. User accounts related to this advertiser can see related campaign reports.
Hubspot Deal
This campaign's Hubspot details.
Search by Deal name or Deal ID. Multiple Hubspots can be added.
Sales PIC
This campaign's AnyMind sales PIC.
Influencer Management PIC
This campaign's influencer management PIC.
Campaign Title
This campaign’s title.
This title will be shown to influencers on AnyCreator.
Campaign Duration
Campaign period
Influencers’ posts published during the campaign period will be updated.
Campaign Country
The country where this campaign will run.
Campaign Category
This campaign's category.
Campaign Objective
This campaign's objectives.
Budget
This campaign's budget.
It is not shown on AnyCreator.
Ad Agency Margin Rate
The margin rate charged by the advertising agency.
This will be shown on job description page.
This won't be seen by advertiser and influencers.
Campaign Thumbnail
This image will be shown on AnyCreator.
Posting samples
The image that influencers can use as examples of posts.
2. Casting Information
Terminology
Description
Social Media
Select the social media platform for this campaign. You may select more than one social media platform.
Number of Influencers
The number of influencers participating in this campaign.
Post Requirements
What the influencers need to include/do for the campaign when they post.
This can also be edited on the proposal page.
3. Tracking
3.　Select Influencers
Click Select Influencers, and choose influencers whom you want to ask to participate in this campaign.
4.　Enter Budget for influencers
a. Click Proposal tab.
b. Click Edit Budget.
c. Enter budget for each influencer.
You can edit the budget or influencer costs even while your engagement campaign is ongoing, as long as the influencers have not yet made any effective posts.
Terminology
Description
Budget
The budget for this influencer
This won't be seen by the influencer.
Influencer Cost
The net cost for this influencer
This will be seen by the influencer.
Profit
The AnyTag profit for this influencer This won't be seen by influencer.
5.　Publish the Proposal
Click Publish Proposal
It cannot be deleted once published
6.　Approve the Proposal
Click Approve Proposal on proposal tab after you check the proposal.
7. Add Draft Post
a. Click Add Post on post tab
b. Enter the post details and click on Save.
Terminology
Description
Influencer
The name of the influencer who has agreed to participate in the campaign
Select Social Account
Social Account which is used for this campaign.
Post URL
Post URL used to get the post data. Please enter post URL for getting the post data if influencers don't register AnyCreator.
Plan Date of Post
The date on which you expect the influencer to post.
Contents
This is the content that the influencer should include in their post.
Please ensure that the content is correct. The influencer tend to post identical posts on their social media platform.
Media File
The image you want the influencer to post, or example of post.
Insight Upload
Post insight images can be added. This can be added to posts that already have an effective status.
8. Approve the Draft Post
a. Click the post that you would like to approve on the Post tab
b. Click Approve
※Please click Reject and do enter the reason for rejection. This will be recorded in the history of the post.
For TikTok posts or any posts whose status cannot change automatically, please submit a request through Engagement Campaign Support
9. Don't forget to change effective posts to "Approved" manually after the campaign is over.
a. Click checkbox next to the influencer name.
b. Click Approved
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