Engagement campaign workflow

1.　Create Campaign

a. Click "Engagement" on the left navigation bar. b. Click "+ Add Campaign"

2. Enter Campaign Details

1. Campaign Information

Terminology	Description
Advertiser	The advertiser for this campaign. User accounts related to this advertiser can see related campaign reports.
Hubspot Deal	This campaign's Hubspot details. Search by Deal name or Deal ID. Multiple Hubspots can be added.
Sales PIC	This campaign's AnyMind sales PIC.
Influencer Management PIC	This campaign's influencer management PIC.
Campaign Title	This campaign’s title. This title will be shown to influencers on AnyCreator.
Campaign Duration	Campaign period Influencers’ posts published during the campaign period will be updated.
Campaign Country	The country where this campaign will run.
Campaign Category	This campaign's category.
Campaign Objective	This campaign's objectives.
Budget	This campaign's budget. It is not shown on AnyCreator.
Ad Agency Margin Rate	The margin rate charged by the advertising agency. This will be shown on job description page. This won't be seen by advertiser and influencers.
Campaign Thumbnail	This image will be shown on AnyCreator.
Posting samples	The image that influencers can use as examples of posts.

2. Casting Information

Terminology	Description
Social Media	Select the social media platform for this campaign. You may select more than one social media platform.
Number of Influencers	The number of influencers participating in this campaign.
Post Requirements	What the influencers need to include/do for the campaign when they post. This can also be edited on the proposal page.

3. Tracking

Turn on and enter URL if you want to measure clicks and conversions.

Follow the instruction in the Tracking page for more details.

3.　Select Influencers

Click Select Influencers, and choose influencers whom you want to ask to participate in this campaign.

You can filter by SNS, past campaigns, post content, package, gender, country, influencer attributes, and performance to find the best influencers for your campaign.

4.　Enter Budget for influencers

a. Click Proposal tab.

b. Click Edit Budget.

c. Enter budget for each influencer.

You can edit the budget or influencer costs even while your engagement campaign is ongoing, as long as the influencers have not yet made any effective posts.

Terminology	Description
Budget	The budget for this influencer This won't be seen by the influencer.
Influencer Cost	The net cost for this influencer This will be seen by the influencer.
Profit	The AnyTag profit for this influencer This won't be seen by influencer.

5.　Publish the Proposal

Click Publish Proposal

It cannot be deleted once published

6.　Approve the Proposal

Click Approve Proposal on proposal tab after you check the proposal.

How do I delete the selected influencers for an Engagement campaign?

7. Add Draft Post

a. Click Add Post on post tab

b. Enter the post details and click on Save.

You can edit it via [•••] button next to post content.

Terminology	Description
Influencer	The name of the influencer who has agreed to participate in the campaign
Select Social Account	Social Account which is used for this campaign.
Post URL	Post URL used to get the post data. Please enter post URL for getting the post data if influencers don't register AnyCreator.
Plan Date of Post	The date on which you expect the influencer to post.
Contents	This is the content that the influencer should include in their post. Please ensure that the content is correct. The influencer tend to post identical posts on their social media platform.
Media File	The image you want the influencer to post, or example of post.
Insight Upload	Post insight images can be added. This can be added to posts that already have an effective status.

8. Approve the Draft Post

a. Click the post that you would like to approve on the Post tab b. Click Approve ※Please click Reject and do enter the reason for rejection. This will be recorded in the history of the post.

Once posts are approved, their status will automatically change to "Ready to Post" and will then begin fetching.

Automatically Fetched Post Data

For TikTok posts or any posts whose status cannot change automatically, please submit a request through Engagement Campaign Support

9. Don't forget to change effective posts to "Approved" manually after the campaign is over.

a. Click checkbox next to the influencer name.

b. Click Approved

Post Status