# Engagement campaign workflow
## 1. Create Campaign
a. Click "Engagement" on the left navigation bar.\
b. Click "+ Add Campaign"
## 2. Enter Campaign Details
#### 1. Campaign Information
| Terminology | Description |
| ------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Advertiser | The advertiser for this campaign. User accounts related to this advertiser can see related campaign reports. |
| Hubspot Deal |
This campaign's Hubspot details.
Search by Deal name or Deal ID. Multiple Hubspots can be added.
|
| Sales PIC | This campaign's AnyMind sales PIC. |
| Influencer Management PIC | This campaign's influencer management PIC. |
| Campaign Title |
This campaign’s title.
This title will be shown to influencers on AnyCreator.
|
| Campaign Duration |
Campaign period
Influencers’ posts published during the campaign period will be updated.
|
| Campaign Country | The country where this campaign will run. |
| Campaign Category | This campaign's category. |
| Campaign Objective | This campaign's objectives. |
| Budget |
This campaign's budget.
It is not shown on AnyCreator.
|
| Ad Agency Margin Rate |
The margin rate charged by the advertising agency.
This will be shown on job description page.
This won't be seen by advertiser and influencers.
|
| Campaign Thumbnail | This image will be shown on AnyCreator. |
| Posting samples | The image that influencers can use as examples of posts. |
**2. Casting Information**
| Terminology | Description |
| --------------------- | ------------------------------------------------------------------------------------------------------------------------------------- |
| Social Media | Select the social media platform for this campaign. You may select more than one social media platform. |
| Number of Influencers | The number of influencers participating in this campaign. |
| Post Requirements |
What the influencers need to include/do for the campaign when they post.
This can also be edited on the proposal page.
|
**3.** [**Tracking**](https://anymind-group.gitbook.io/english-1/kyanpn/tracking/tracking-engagement)
{% hint style="info" %}
Turn on and enter URL if you want to measure clicks and conversions.
Follow the instruction in the [**Tracking**](https://anymind-group.gitbook.io/english-1/kyanpn/tracking/tracking-engagement) page for more details.
{% endhint %}
## 3. Select Influencers
Click `Select Influencers`, and choose influencers whom you want to ask to participate in this campaign.
{% hint style="info" %}
You can filter by SNS, past campaigns, post content, package, gender, country, influencer attributes, and performance to find the best influencers for your campaign.
{% endhint %}
## 4. Enter Budget for influencers
a. Click `Proposal` tab.
b. Click `Edit Budget`.
c. Enter budget for each influencer.
{% hint style="warning" %}
You can edit the budget or influencer costs even while your engagement campaign is ongoing, as long as the influencers have not yet made any effective posts.
{% endhint %}
| Terminology | Description |
| --------------- | ---------------------------------------------------------------------------------- |
| Budget |
The budget for this influencer
This won't be seen by the influencer.
|
| Influencer Cost |
The net cost for this influencer
This will be seen by the influencer.
|
| Profit |
The AnyTag profit for this influencer This won't be seen by influencer.
|
## 5. Publish the Proposal
Click `Publish Proposal`
{% hint style="danger" %}
It cannot be deleted once published
{% endhint %}
## 6. Approve the Proposal
Click `Approve Proposal` on proposal tab after you check the proposal.
{% content-ref url="../../faq/kyanpn/engjimento/how-do-i-delete-the-selected-influencers-for-an-engagement-campaign" %}
[how-do-i-delete-the-selected-influencers-for-an-engagement-campaign](https://anymind-group.gitbook.io/english-1/faq/kyanpn/engjimento/how-do-i-delete-the-selected-influencers-for-an-engagement-campaign)
{% endcontent-ref %}
## 7. Add Draft Post
a. Click `Add Post` on post tab
b. Enter the post details and click on `Save`.
{% hint style="info" %}
You can edit it via \[•••] button next to post content.
{% endhint %}
| Terminology | Description |
| ----------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Influencer | The name of the influencer who has agreed to participate in the campaign |
| Select Social Account | Social Account which is used for this campaign. |
| Post URL |
Post URL used to get the post data. Please enter post URL for getting the post data if influencers don't register AnyCreator.
|
| Plan Date of Post | The date on which you expect the influencer to post. |
| Contents |
This is the content that the influencer should include in their post.
Please ensure that the content is correct. The influencer tend to post identical posts on their social media platform.
|
| Media File | The image you want the influencer to post, or example of post. |
| [Insight Upload](https://anymind-group.gitbook.io/english-1/kyanpn/engjimento/kyanpnwosuru/auto-workflow-by-ocr-step-by-step-guide) | Post insight images can be added. This can be added to posts that already have an effective status. |
## 8. Approve the Draft Post
a. Click the post that you would like to approve on the Post tab\
b. Click `Approve`\
※Please click `Reject` and do enter the reason for rejection. This will be recorded in the history of the post.
{% hint style="info" %}
Once posts are approved, their status will automatically change to "Ready to Post" and will then begin fetching.
{% endhint %}
{% content-ref url="automatically-fetched-post-data-via-api" %}
[automatically-fetched-post-data-via-api](https://anymind-group.gitbook.io/english-1/kyanpn/engjimento/automatically-fetched-post-data-via-api)
{% endcontent-ref %}
{% hint style="danger" %}
For TikTok posts or any posts whose status cannot change automatically, please submit a request through [Engagement Campaign Support](https://docs.google.com/spreadsheets/d/18_F1pt08oY44gOu3tbllNYoNqELg2Z8tpRUKB7fD2n4/edit?usp=sharing)
{% endhint %}
## 9. Don't forget to change effective posts to "Approved" manually after the campaign is over.
a. Click checkbox next to the influencer name.
b. Click `Approved`
{% content-ref url="suttasu" %}
[suttasu](https://anymind-group.gitbook.io/english-1/kyanpn/engjimento/suttasu)
{% endcontent-ref %}
