LINE - Broadcasts

Manage Broadcast Messages for your LINE Official Account directly from AnyX

Send messages to LINE accounts of users who are friends with your LINE official account.

List Page

Number	Explanation
1	Export: You can download a CSV of the broadcast message statistics (You can download all or specific broadcasts based on your filter) Add broadcast: You can create a new broadcast
2	Get to Line Integration page - where you can find the document for configure Tracking Settings
3	Delivered messages: Total messages delivered to the customer of all broadcasts *"Messages delivered" also includes the number of 1:1 messages sent via AnyX. *"Messages available" shows the number of messages that can be sent in a month based on the price plan of your connected LINE official account Sales: Total sales generated from all broadcasts sent Delivered: The number of messages sent to customers Open rate: The number of messages opened/ The number of messages delivered Click: The number of messages that were clicked on any link included in a message Click Rate: The number of messages that were clicked on any link included in a message/ the number of messages opened Conversion: The number of conversions that customers place for the purchases Conversion rate (CVR): Total number of conversions/ clicks
4	Title filter: Filter broadcast by title
5	Tag filter: Filter broadcast by tag
6	Status filter: Filter broadcast by status (Delivered, Scheduled, Draft)
7	Date range filter: Filter broadcast by date (or date range)
8	Title of the broadcast
9	Recipients: Tag of the customer to send broadcast
10	Status: Status of the broadcast (Delivered, Scheduled, Draft) Sales: Total sales generated from the broadcast sent Average Order Value: The average amount that customers spend per order Delivered: Total messages delivered to the customer of the broadcast Open: The number of messages open after the delivery Open rate: The number of messages opened/the number of messages delivered Click: The number of messages that were clicked on any link included in a message Click rate: The number of messages that were clicked on any link included in a message/ the number of messages opened Conversion: The number of conversions that customers place for the purchases Conversion rate (CVR): Total number of conversions/ clicks Delivery date: The date broadcast sent Create date: The date broadcast created

Reflection of analytics data

Metrics	Reflection time	Other notes
Sales, Click, Conversion	In a few minutes after the event occurs	Can be tracked only when the tracking option is ON.
Delivered, Open	Refreshed every 2 hours	Will be displayed as “-” when the value is 20 or lower.

Create a Broadcast

Number	Explanation
1	Send: Send broadcast to customer Test message: Send broadcast to “Staff” (Can be setup by add tag “Staff” to specific customer in CRM -> Line) Save draft: Save the broadcast as draft
2	Title of the broadcast *required * The title will appear in your device's notification and chat list when your customer receives your message. If the bottom block is "Text", that text will be used as the notification instead on your customer's end.
3	Track clicks and conversions option: Turn on to tracking clicks and conversions
4	Schedule date to send broadcast: - Immediately: Send broadcast after create broadcast - Specific time: Send broadcast in a specific date
5	Choose the recipients to send broadcast: - All customers - Customer with specific tags - Customer with specific properties (number of orders purchased, amount purchased, age, gender, …)
6	Estimate recipients: The number of customers receive the message
7	Up to 5 message blocks can be sent. Message block types include: - Text - Rich message - Button type - Card type
8	The preview area of the delivered content

Tracking links

User can create tracking link while creating/ edit broadcast.

User have to setup their Tracking settings to track sales & conversions

1. Add link to any message type in Broadcast.

   
2. Then click to another place (or press space), the link will be shortened and set up to track Click and Conversion.

   

Tracking Rules

• We measure data via tracking url for 2 months after the broadcast is delivered

• We automatically deduplicates clicks. Here's the example:

  • A user clicks on an tracking url.

  • We generates a transaction ID based on the user’s IP address, current date and offer ID.

  • TUNE forwards the user to the offer with the transaction ID in the offer URL.

  • The user closes the offer.

  • Ten minutes later, the user changes their mind and clicks on the offer again.

  • Because the date, IP address, and offer ID are all the same as on the last click, the transaction ID is also the same. We sends the user to the offer again, with this same transaction ID in the offer URL.