# Metrics Explained

## Sales Channel Report

<table><thead><tr><th width="208">Metrics Name</th><th>Description</th></tr></thead><tbody><tr><td>Sessions</td><td><ul><li>Session amount measured by Google Analytics (UA &#x26; GA4) to a connected Shopify store.</li><li>Session data uploaded via CSV for <a href="/pages/cPM6J31axGzFElF9jeWV">e-commerce marketplace channels</a></li></ul></td></tr><tr><td>Orders</td><td>Number of orders that were placed on a given date (including cancellations)</td></tr><tr><td>CVR</td><td><em><strong>Orders / Sessions</strong></em></td></tr><tr><td>Gross Sales</td><td><em><strong>Original Product Price * Sales Quantity (before discounts, including cancellations). Note that if you've</strong></em> <a href="/pages/cPM6J31axGzFElF9jeWV#channel-cost-indexes"><em><strong>inputted taxes as a channel cost index</strong></em></a><em><strong>, this tax amount is excluded in the Gross Sales amount.</strong></em></td></tr><tr><td>Avg Order Value</td><td>(<em><strong>Gross Sales - discounts) / number of orders</strong></em></td></tr><tr><td>Discounts</td><td>Total discounts (including cancellations) *Includes product-level and order-level discounts</td></tr><tr><td>Discount Rate</td><td><em><strong>Discounts / Gross Sales</strong></em></td></tr><tr><td>Return . Cancel</td><td>Sum of (Gross Sales - Discounts) for cancelled items<br>orders *acrrued on the date the order was canceled.<br>*Refunds and partial refunds that do not involve cancellations will not be reflected</td></tr><tr><td>Net Sales</td><td>Gross Sales - Discounts - Return . Cancel</td></tr><tr><td>Unit Cost</td><td>Sum of <a href="/pages/bwmHd3UVm9W8iCQyB8QP">Unit Cost</a> of products sold on a given date (as derived from unit cost on the product details page on AnyX)</td></tr><tr><td>Gross Profit</td><td>Net Sales - Unit Cost</td></tr><tr><td>Gross Profit Rate</td><td><em><strong>Gross Profit / Net Sales</strong></em></td></tr><tr><td>Shipping Fee</td><td>Sum of shipping fee of orders that were placed on a given date (as derived from the channels) <strong>minus</strong> Shipping fees for canceled orders<br>*Shipping rates for canceled orders are accrued on the date the order is cancelled</td></tr><tr><td>Total Sales</td><td><em><strong>Gross Sales - Discounts - Cancellations + Shipping Fee + Taxes</strong></em></td></tr><tr><td>Commission Fee</td><td>Sum of commission fee of orders that were placed on a given date (as derived from the <a href="/pages/8fRK6GAcaabaQdUiTS7T">cost index</a> estimate provided)</td></tr><tr><td>Logistics Fee</td><td>Sum of logistics fee of orders that were placed on a given date (as derived from the <a href="/pages/8fRK6GAcaabaQdUiTS7T">cost index</a> estimate provided)</td></tr><tr><td>Revenue via Ads</td><td><p>Revenue made through ads measured by Google Ads, TikTok Ads and Facebook Ads. <a href="/pages/Etu8zNZsCJNJxJTTXGap"><strong>*Depends on attribution of ad spend that is setagainst sales channels and products</strong></a></p><ul><li>Google Ads: All Conversion Value</li><li>Facebook Ads: Conversion Values</li></ul></td></tr><tr><td>Advertising Fee</td><td><p>Advertising fee measured by Google Ads, TikTok Ads and Facebook Ads. <a href="/pages/Etu8zNZsCJNJxJTTXGap"><strong>*Depends on attribution of ad spend that is setagainst sales channels and products</strong></a></p><ul><li>Google Ads: Cost Micros / 1000,000</li><li>Facebook Ads: Spend</li></ul></td></tr><tr><td>ROAS</td><td><em><strong>Revenue via Ads / Advertising Fee</strong></em></td></tr><tr><td>Marginal Profit</td><td><em><strong>Gross Sales - Discounts - Cancellations - Unit Cost - Shipping Fee - Commission Fee - Logistics Fee - Advertising Cost</strong></em></td></tr><tr><td>Marginal Profit Rate</td><td><em><strong>Marginal Profit / Gross Sales</strong></em></td></tr></tbody></table>

## Product and Variant Reports

<table><thead><tr><th width="209">Metrics Name</th><th>Description</th></tr></thead><tbody><tr><td>Product Name</td><td>Applicable product name</td></tr><tr><td>Variant Name</td><td>Corresponding variant name</td></tr><tr><td>Product Code</td><td>Applicable product code</td></tr><tr><td>Gross Sales</td><td>Sum of <em><strong>Original Product Price * Current Quantity</strong></em> <em><strong>(before discount, including returned / cancellations)</strong></em></td></tr><tr><td>Avg Sales Value</td><td><em><strong>Gross Sales / Unit Sold</strong></em></td></tr><tr><td>Unit Sold</td><td>Total number of units sold (including returns and cancellations)</td></tr><tr><td>Discounts</td><td>Sum of <em><strong>Discounts</strong></em> (as derived from the channels) <em><strong>/ Unit Sold in an Order * Current Quantity</strong></em> in each order of a given product </td></tr><tr><td>Discount Rate</td><td><em><strong>Discounts / Gross Sales</strong></em></td></tr><tr><td>Return . Cancel</td><td>Total (Gross Sales - discount) of cancelled products</td></tr><tr><td>Net Sales</td><td>Gross Sales - Discounts - Return . Cancel</td></tr><tr><td>Unit Cost</td><td><a href="/pages/bwmHd3UVm9W8iCQyB8QP"><em><strong>Unit Cost</strong></em></a> (as derived from unit cost on the product details page on AnyX)<em><strong>* Unit Sold</strong></em> of a given product within the specified timeframe</td></tr><tr><td>Gross Profit</td><td><strong>Gross Sales  </strong><em><strong>- Unit Cost</strong></em></td></tr><tr><td>Gross Profit Rate</td><td><em><strong>Gross Profit / Net Sales</strong></em></td></tr><tr><td>Shipping Fee</td><td>Sum of <em><strong>Shipping Fee</strong></em> (as derived from the channels) <em><strong>/ Unit Sold in an Order * Current Quantity</strong></em> in each order of a given product</td></tr><tr><td>Total Sales</td><td>Gross Sales - Discounts - Returns / Cancellations + Incoming Shipping + Taxes</td></tr><tr><td>Commission Fee</td><td>Sum of <em><strong>Commission Fee</strong></em> (as derived from the <a href="/pages/8fRK6GAcaabaQdUiTS7T">cost index</a> estimate provided) <em><strong>/ Unit Sold of all items in an Order * Current Quantity</strong></em> of a given product in each order</td></tr><tr><td>Logistics Fee</td><td>Sum of <em><strong>Logistics Fee</strong></em> (as derived from the <a href="/pages/8fRK6GAcaabaQdUiTS7T">cost index</a> estimate provided) <em><strong>/ Unit Sold of all items in an Order * Current Quantity</strong></em> of a given product in each order</td></tr><tr><td>Marginal Profit</td><td><em><strong>Gross Sales - Shipping Fee - Unit Cost - Discount - Commission Fee - Logistics Fee</strong></em></td></tr><tr><td>Marginal Profit Rate</td><td>Marginal Profit / Gross Sales</td></tr><tr><td>Warehouse inventory</td><td>Inventory remaining in the warehouse *<strong>only viewable when AnyLogi is connected</strong></td></tr><tr><td>Day Sales of Inventory</td><td>Estimated number of days it will take to sell out the current warehouse inventory:<br>Warehouse inventory / (number of units sold in the selected date range / selected number of days in the date range) *<strong>only viewable when AnyLogi is connected</strong></td></tr></tbody></table>

## Advertising Reports

<table><thead><tr><th width="209">Metrics Name</th><th>Description</th></tr></thead><tbody><tr><td>Campaign</td><td>Applicable campaign name</td></tr><tr><td>Ad Group / Ad Set</td><td>Applicable ad group / ad set name</td></tr><tr><td>Ad</td><td>Applicable Ad name</td></tr><tr><td>Ad Type</td><td>Applicable ad type</td></tr><tr><td>Keyword</td><td>Corresponding keyword </td></tr><tr><td>Status</td><td>Status of campaign, ad group / ad set, ad - if it's active or inactive</td></tr><tr><td>Impression</td><td>Impressions delivered</td></tr><tr><td>Clicks</td><td>Clicks delivered</td></tr><tr><td>CTR</td><td>Click-through rate of each line item</td></tr><tr><td>Conversions</td><td>Number of conversions as logged by each ad platform:<br><br>- Google Ads: "All conversions"<br>- Facebook Ads: "Website Purchase"<br>- TikTok Ads: "Conversions"</td></tr><tr><td>CVR</td><td>Conversion rates for each platform:<br><br>- Google Ads: All conversion rates<br>- Facebook Ads: conversion rate of website purchases<br>- TIkTok Ads: CVR based on the number of clicks</td></tr><tr><td>CPAs</td><td>Cost per acquisition as derived from each platform:<br><br>- Google Ads: Cost / All Conversions<br>- Facebook Ads: Unit price per purchase<br>- TikTok Ads: CPA</td></tr><tr><td>Cost</td><td>Cost of each campaign, ad group / ad set, ad unit as derived from each ad platform:<br><br>- Google Ads: Cost<br>- Facebook Ads: Amount spent<br>- TikTok Ads: Total cost</td></tr><tr><td>Sales</td><td>Value of conversions logged from each ad platform and respective campaigns, ad group / ad set, ads:<br><br>- Google Ads: Value of conversions logged<br>- Facebook Ads: Value of website purchases<br>- TikTok Ads: Total billing amount</td></tr><tr><td>ROAS</td><td>Return on ad spend as derived from each ad platform:<br><br>- Google Ads: All conversions value /  cost<br>- Facebook Ads: Website purchase ROAs<br>- TikTok Ads: Purchase ROAs</td></tr><tr><td>CPMs</td><td>CPMs as derived from each advertising platform</td></tr><tr><td>CPCs</td><td>CPCPs as derived from each advertising platform</td></tr></tbody></table>


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