Metrics Explained
Metrics used in Sales Channel level, Product Analytics and Advertising reports are explained in this page.
Sales Channel Report
Sessions
Session amount measured by Google Analytics (UA & GA4) to a connected Shopify store.
Session data uploaded via CSV for e-commerce marketplace channels
Orders
Number of orders that were placed on a given date (including cancellations)
CVR
Orders / Sessions
Gross Sales
Original Product Price * Sales Quantity (before discounts, including cancellations). Note that if you've inputted taxes as a channel cost index, this tax amount is excluded in the Gross Sales amount.
Avg Order Value
(Gross Sales - discounts) / number of orders
Discounts
Total discounts (including cancellations) *Includes product-level and order-level discounts
Discount Rate
Discounts / Gross Sales
Return . Cancel
Sum of (Gross Sales - Discounts) for cancelled items orders *acrrued on the date the order was canceled. *Refunds and partial refunds that do not involve cancellations will not be reflected
Net Sales
Gross Sales - Discounts - Return . Cancel
Unit Cost
Sum of Unit Cost of products sold on a given date (as derived from unit cost on the product details page on AnyX)
Gross Profit
Net Sales - Unit Cost
Gross Profit Rate
Gross Profit / Net Sales
Shipping Fee
Sum of shipping fee of orders that were placed on a given date (as derived from the channels) minus Shipping fees for canceled orders *Shipping rates for canceled orders are accrued on the date the order is cancelled
Total Sales
Gross Sales - Discounts - Cancellations + Shipping Fee + Taxes
Commission Fee
Sum of commission fee of orders that were placed on a given date (as derived from the cost index estimate provided)
Logistics Fee
Sum of logistics fee of orders that were placed on a given date (as derived from the cost index estimate provided)
Revenue via Ads
Revenue made through ads measured by Google Ads, TikTok Ads and Facebook Ads. *Depends on attribution of ad spend that is setagainst sales channels and products
Google Ads: All Conversion Value
Facebook Ads: Conversion Values
Advertising Fee
Advertising fee measured by Google Ads, TikTok Ads and Facebook Ads. *Depends on attribution of ad spend that is setagainst sales channels and products
Google Ads: Cost Micros / 1000,000
Facebook Ads: Spend
ROAS
Revenue via Ads / Advertising Fee
Marginal Profit
Gross Sales - Discounts - Cancellations - Unit Cost - Shipping Fee - Commission Fee - Logistics Fee - Advertising Cost
Marginal Profit Rate
Marginal Profit / Gross Sales
Product and Variant Reports
Product Name
Applicable product name
Variant Name
Corresponding variant name
Product Code
Applicable product code
Gross Sales
Sum of Original Product Price * Current Quantity (before discount, including returned / cancellations)
Avg Sales Value
Gross Sales / Unit Sold
Unit Sold
Total number of units sold (including returns and cancellations)
Discounts
Sum of Discounts (as derived from the channels) / Unit Sold in an Order * Current Quantity in each order of a given product
Discount Rate
Discounts / Gross Sales
Return . Cancel
Total (Gross Sales - discount) of cancelled products
Net Sales
Gross Sales - Discounts - Return . Cancel
Unit Cost
Unit Cost (as derived from unit cost on the product details page on AnyX)* Unit Sold of a given product within the specified timeframe
Gross Profit
Gross Sales - Unit Cost
Gross Profit Rate
Gross Profit / Net Sales
Shipping Fee
Sum of Shipping Fee (as derived from the channels) / Unit Sold in an Order * Current Quantity in each order of a given product
Total Sales
Gross Sales - Discounts - Returns / Cancellations + Incoming Shipping + Taxes
Commission Fee
Sum of Commission Fee (as derived from the cost index estimate provided) / Unit Sold of all items in an Order * Current Quantity of a given product in each order
Logistics Fee
Sum of Logistics Fee (as derived from the cost index estimate provided) / Unit Sold of all items in an Order * Current Quantity of a given product in each order
Marginal Profit
Gross Sales - Shipping Fee - Unit Cost - Discount - Commission Fee - Logistics Fee
Marginal Profit Rate
Marginal Profit / Gross Sales
Warehouse inventory
Inventory remaining in the warehouse *only viewable when AnyLogi is connected
Day Sales of Inventory
Estimated number of days it will take to sell out the current warehouse inventory: Warehouse inventory / (number of units sold in the selected date range / selected number of days in the date range) *only viewable when AnyLogi is connected
Advertising Reports
Campaign
Applicable campaign name
Ad Group / Ad Set
Applicable ad group / ad set name
Ad
Applicable Ad name
Ad Type
Applicable ad type
Keyword
Corresponding keyword
Status
Status of campaign, ad group / ad set, ad - if it's active or inactive
Impression
Impressions delivered
Clicks
Clicks delivered
CTR
Click-through rate of each line item
Conversions
Number of conversions as logged by each ad platform: - Google Ads: "All conversions" - Facebook Ads: "Website Purchase" - TikTok Ads: "Conversions"
CVR
Conversion rates for each platform: - Google Ads: All conversion rates - Facebook Ads: conversion rate of website purchases - TIkTok Ads: CVR based on the number of clicks
CPAs
Cost per acquisition as derived from each platform: - Google Ads: Cost / All Conversions - Facebook Ads: Unit price per purchase - TikTok Ads: CPA
Cost
Cost of each campaign, ad group / ad set, ad unit as derived from each ad platform: - Google Ads: Cost - Facebook Ads: Amount spent - TikTok Ads: Total cost
Sales
Value of conversions logged from each ad platform and respective campaigns, ad group / ad set, ads: - Google Ads: Value of conversions logged - Facebook Ads: Value of website purchases - TikTok Ads: Total billing amount
ROAS
Return on ad spend as derived from each ad platform: - Google Ads: All conversions value / cost - Facebook Ads: Website purchase ROAs - TikTok Ads: Purchase ROAs
CPMs
CPMs as derived from each advertising platform
CPCs
CPCPs as derived from each advertising platform
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