Metrics Explained

Metrics used in Sales Channel level, Product Analytics and Advertising reports are explained in this page.

Sales Channel Report

Metrics Name	Description
Sessions	Session amount measured by Google Analytics (UA & GA4) to a connected Shopify store. Session data uploaded via CSV for e-commerce marketplace channels
Orders	Number of orders that were placed on a given date (including cancellations)
CVR	Orders / Sessions
Gross Sales	Original Product Price * Sales Quantity (before discounts, including cancellations). Note that if you've inputted taxes as a channel cost index, this tax amount is excluded in the Gross Sales amount.
Avg Order Value	(Gross Sales - discounts) / number of orders
Discounts	Total discounts (including cancellations) *Includes product-level and order-level discounts
Discount Rate	Discounts / Gross Sales
Return . Cancel	Sum of (Gross Sales - Discounts) for cancelled items orders *acrrued on the date the order was canceled. *Refunds and partial refunds that do not involve cancellations will not be reflected
Net Sales	Gross Sales - Discounts - Return . Cancel
Unit Cost	Sum of Unit Cost of products sold on a given date (as derived from unit cost on the product details page on AnyX)
Gross Profit	Net Sales - Unit Cost
Gross Profit Rate	Gross Profit / Net Sales
Shipping Fee	Sum of shipping fee of orders that were placed on a given date (as derived from the channels) minus Shipping fees for canceled orders *Shipping rates for canceled orders are accrued on the date the order is cancelled
Total Sales	Gross Sales - Discounts - Cancellations + Shipping Fee + Taxes
Commission Fee	Sum of commission fee of orders that were placed on a given date (as derived from the cost index estimate provided)
Logistics Fee	Sum of logistics fee of orders that were placed on a given date (as derived from the cost index estimate provided)
Revenue via Ads	Revenue made through ads measured by Google Ads, TikTok Ads and Facebook Ads. *Depends on attribution of ad spend that is setagainst sales channels and products Google Ads: All Conversion Value Facebook Ads: Conversion Values
Advertising Fee	Advertising fee measured by Google Ads, TikTok Ads and Facebook Ads. *Depends on attribution of ad spend that is setagainst sales channels and products Google Ads: Cost Micros / 1000,000 Facebook Ads: Spend
ROAS	Revenue via Ads / Advertising Fee
Marginal Profit	Gross Sales - Discounts - Cancellations - Unit Cost - Shipping Fee - Commission Fee - Logistics Fee - Advertising Cost
Marginal Profit Rate	Marginal Profit / Gross Sales

Product and Variant Reports

Metrics Name	Description
Product Name	Applicable product name
Variant Name	Corresponding variant name
Product Code	Applicable product code
Gross Sales	Sum of Original Product Price * Current Quantity (before discount, including returned / cancellations)
Avg Sales Value	Gross Sales / Unit Sold
Unit Sold	Total number of units sold (including returns and cancellations)
Discounts	Sum of Discounts (as derived from the channels) / Unit Sold in an Order * Current Quantity in each order of a given product
Discount Rate	Discounts / Gross Sales
Return . Cancel	Total (Gross Sales - discount) of cancelled products
Net Sales	Gross Sales - Discounts - Return . Cancel
Unit Cost	Unit Cost (as derived from unit cost on the product details page on AnyX)* Unit Sold of a given product within the specified timeframe
Gross Profit	Gross Sales - Unit Cost
Gross Profit Rate	Gross Profit / Net Sales
Shipping Fee	Sum of Shipping Fee (as derived from the channels) / Unit Sold in an Order * Current Quantity in each order of a given product
Total Sales	Gross Sales - Discounts - Returns / Cancellations + Incoming Shipping + Taxes
Commission Fee	Sum of Commission Fee (as derived from the cost index estimate provided) / Unit Sold of all items in an Order * Current Quantity of a given product in each order
Logistics Fee	Sum of Logistics Fee (as derived from the cost index estimate provided) / Unit Sold of all items in an Order * Current Quantity of a given product in each order
Marginal Profit	Gross Sales - Shipping Fee - Unit Cost - Discount - Commission Fee - Logistics Fee
Marginal Profit Rate	Marginal Profit / Gross Sales
Warehouse inventory	Inventory remaining in the warehouse *only viewable when AnyLogi is connected
Day Sales of Inventory	Estimated number of days it will take to sell out the current warehouse inventory: Warehouse inventory / (number of units sold in the selected date range / selected number of days in the date range) *only viewable when AnyLogi is connected

Advertising Reports

Metrics Name	Description
Campaign	Applicable campaign name
Ad Group / Ad Set	Applicable ad group / ad set name
Ad	Applicable Ad name
Ad Type	Applicable ad type
Keyword	Corresponding keyword
Status	Status of campaign, ad group / ad set, ad - if it's active or inactive
Impression	Impressions delivered
Clicks	Clicks delivered
CTR	Click-through rate of each line item
Conversions	Number of conversions as logged by each ad platform: - Google Ads: "All conversions" - Facebook Ads: "Website Purchase" - TikTok Ads: "Conversions"
CVR	Conversion rates for each platform: - Google Ads: All conversion rates - Facebook Ads: conversion rate of website purchases - TIkTok Ads: CVR based on the number of clicks
CPAs	Cost per acquisition as derived from each platform: - Google Ads: Cost / All Conversions - Facebook Ads: Unit price per purchase - TikTok Ads: CPA
Cost	Cost of each campaign, ad group / ad set, ad unit as derived from each ad platform: - Google Ads: Cost - Facebook Ads: Amount spent - TikTok Ads: Total cost
Sales	Value of conversions logged from each ad platform and respective campaigns, ad group / ad set, ads: - Google Ads: Value of conversions logged - Facebook Ads: Value of website purchases - TikTok Ads: Total billing amount
ROAS	Return on ad spend as derived from each ad platform: - Google Ads: All conversions value / cost - Facebook Ads: Website purchase ROAs - TikTok Ads: Purchase ROAs
CPMs	CPMs as derived from each advertising platform
CPCs	CPCPs as derived from each advertising platform