FB Messenger - Broadcast

Before you start sending Broadcast to customers connected to the FB Messenger, you need to set the Opt-in message.

When you send bulk messages to customers via FB Messenger, it is not regarded as a nominal message but a "Marketing message" in the Facebook definition.

Message type
Description

Nomal Message

Messages you can send/receive in the [CRM] tab. - Only the customer side can initiate the conversation

Marketing Message

Promotional messages you can send in bulk from the [Broadcast] tab. - You can send a Broadcast (marketing message) to customers who have already opted-in. - You can set the schedule when to send the message - You can narrow down the recipient by using tags attached to the customer - You can send either just text or a template card (image + clickable button)

Create an Opt-in Message

An opt-in is when your customers give permission to receive messages over FB Messenger from your business.

Opt-ins must be collected before you message a customer using FB Messenger. Which means, in every case, the customer has to be the one to initiate a FB Messenger conversation with a brand. The business is responsible for storing opt-ins (aka customer consent to receive messages from your brand).

Example: how the opt-in message looks like on the app

  1. You can select either sending the Opt-in message or not.

    1. If you select "Enabled", the Opt-in message will be sent just after receiving the first message from customers.

    2. If you select "Disabled", the Opt-in message will never be sent to the customers. Which means you cannot send promotional messages to the customers.

  2. Input the Title, Image (optional), and the call-to-action message.

    You can customize the Opt-in request message template as you wish.

Create Broadcast Message

This is the promotional message you can send in bulk from the [Broadcast] tab.

  • You can send a Broadcast (marketing message) to customers who have already opted-in.

  • You can set the schedule when to send the message

  • You can narrow down the recipient by using tags attached to the customer

  • You can send either just text or a template card (image + clickable button)

  • You can send a promotional message to the same customer once every 24h

After sending the broadcast, you can check

  • number of delivered messages

  • number of opened messages

  • open rate

  • number of reacted messages

  • reaction rate etc...

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