After connecting your e-commerce channels syncing your listings to AnyX - the next step would be to ensure that all cost estimates and indexes are taken into account.
By entering this data, variable costs for each channel and product are accounted allowing it to be automatically calculated.
This is an important step in ensuring that the Analytics reports on AnyX enables you to visualise and analyse cost structures, marginal profit rates and other performance indicators - providing you with insights to optimize your channel or product strategy.
Product / Commodity unit costs
By entering the product unit costs, it ensures gross profit numbers in Analytics reports are automatically calculated.
By entering the cost indexes for e-commerce stores and marketplaces - variable costs such as sales commissions, payment fees, and logistics costs are automatically calculated and taken into account, allowing the Analytics reports to give you an updated view of marginal profit and marginal profit ratios.
This input differs by channel so do check out this guide below:
Linking your site data from Google Analytics improves your automated Shopify store reports and performance analysis reports by taking into account Sessions and Conversion Rate (CVR) metrics.
To fully realise AnyX's capabilities for analytics to provide insights and improve your overall e-commerce store, product and marketing strategies - you can connect your advertising accounts on Google Ads and Facebook Ads to AnyX.
