Integrating Google Ads

Linking your Google Ads account with AnyX will allow AnyX's store reports to take into account the daily ad spend from campaigns and return on ad spends (ROAs) alongside other store related data automatically, synced with product sales.

After linking the account, it may take some time before the actual data is imported. Kindly wait for the status to change from to indicating that it's completed

Note

AnyX captures the purchase events tracked by the conversion value on Google Ads.

*For details on this - do check out this help guide article:

About conversion values - Google Ads Help

If there are fluctuations in the conversion value each order or purchase, please check the guide on tracking specific conversion values and how to get it setup:

Track transaction-specific conversion values - Google Ads Help

Connecting your Google Ads account

1. In a Single store view mode - go to Integrations and press the Add button in the Advertisement section.

If you have multiple stores connected and are in "View with all stores" mode - you will have to navigate to the Store's settings page by clicking on Account > Stores > Clicking on the name of the Store in the table:

2. Select Google Ads.

3. Press the Sign in with Google button.

4. You will be redirected to the Google sign-in page. Sign in to your Google account.

5. Allow AnyX access.

6. Select the Google Ads Account, and specific Ad account to link and click Save.

After connecting, you will then have to map your campaigns to sales channels and products.

Mapping Ad Groups / Ad Sets to Sales Channels & Products