> For the complete documentation index, see [llms.txt](https://anymind-group.gitbook.io/any-x/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://anymind-group.gitbook.io/any-x/analytics/intro.md).

# Intro to Analytics

The analytics module on AnyX provides you with the ability to quickly generate automatically updated reports of sales and advertising effectiveness of your e-commerce channels and products in order to provide you with insights to optimise your store, product and marketing strategy.

<figure><img src="https://lh5.googleusercontent.com/CpORzwV1UIILEuQ81Oo4CzfJmBDpt_26YWcGCvz6ahK8ioJbuVB2wFqE6bf78kA3Sii-AHOLfjzi7WWLTqP-tort7p0jPML-0gpjSAfoTzqAhT_r4G1NYNifeZIJXO4lCtMNlvrkGBSU7CDLXa8BQ91oQl4cOuEvF0SsmiiK88lUpOGzxxCWNd1Rvc_reQ" alt=""><figcaption></figcaption></figure>

You can generate consolidated or channel by channel reports providing you with a daily update on sales, revenue and profit of your channels, products and also variants. Currently for Shopify as an e-commerce channel, by connecting site analytics from Google Analytics and advertising data from Google Ads and Facebook Ads; reports will also automatically combine data points to include metrics such as daily Sessions, Conversion Rates, Revenue from Ad spends per day and return on ad spends (ROAs).&#x20;

<figure><img src="https://lh5.googleusercontent.com/5VVazqBBkiTjbO98WZRvl4ABffcizZAhWFnXlvPGdrqErUfr2RbqitiJDZtTOm8CGhe7nJmJ3D5YLE_YkdnNUaOLjBMmnQu_auzvYo9Pv0c8RHrlFp0sgkSWChF60dlhtguHaeR_xdWIIrHBu19jbLjSFz86rWw6vg6y3DYn-IMszT54e-3UkFHwiupEpg" alt=""><figcaption></figcaption></figure>

Before viewing these reports you should remember to integrate your data sources as well as making sure the cost indexes and unit costs have been taken into account, in order to make sure the profit metrics are calculated correctly.

{% content-ref url="/pages/cPM6J31axGzFElF9jeWV" %}
[Integrations - connecting with your e-commerce store / marketplace](/any-x/data-linkages/integrations-and-data-linkages/connection.md)
{% endcontent-ref %}

{% content-ref url="/pages/ym699S2CMtL6LlfPb5tM" %}
[Data linkages - connecting with advertisement data sources](/any-x/data-linkages/integrations-and-data-linkages/data-linkages-connecting-with-advertisement-data-sources.md)
{% endcontent-ref %}

{% content-ref url="/pages/9EddKNiwOa2l64AACOv2" %}
[Data linkages - connecting with site analytics data sources](/any-x/data-linkages/integrations-and-data-linkages/data-linkages-connecting-with-site-analytics-data-sources.md)
{% endcontent-ref %}

{% content-ref url="/pages/Uw27Ws4gMvF2EweH9KND" %}
[Inputting Product / Commodity Unit Costs](/any-x/products/unit-cost.md)
{% endcontent-ref %}


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