Intro to Analytics
Last updated
Last updated
The analytics module on AnyX provides you with the ability to quickly generate automatically updated reports of sales and advertising effectiveness of your e-commerce channels and products in order to provide you with insights to optimise your store, product and marketing strategy.
You can generate consolidated or channel by channel reports providing you with a daily update on sales, revenue and profit of your channels, products and also variants. Currently for Shopify as an e-commerce channel, by connecting site analytics from Google Analytics and advertising data from Google Ads and Facebook Ads; reports will also automatically combine data points to include metrics such as daily Sessions, Conversion Rates, Revenue from Ad spends per day and return on ad spends (ROAs).
Before viewing these reports you should remember to integrate your data sources as well as making sure the cost indexes and unit costs have been taken into account, in order to make sure the profit metrics are calculated correctly.
