Event Calendar

The AnyX Event Calendar allows you to add events to your specific e-commerce channels connected to your store. This would include any promotional and marketing events (like mega sales days, store campaigns etc.) for specific store channels where you would like to input a target on Total Revenue for the duration of this initiative.

Through adding these target revenue amounts for promotional and marketing events, AnyX helps to automate the comparison of the actual performance against the campaign targets. This helps teams to analyse pacing of on-going activations, providing the capability to optimise and make adjustments, or to be used as learnings for future planning.

Indexes and metric detail explained

Indexes	Calculation Method
Target	Projected Daily Sales Estimation* + sum total of target revenues inputted across all events in the calendar.
Daily Sales Estimation*	The is defined as an estimate of total amount of revenue for the month that is expected to be made WITHOUT any special events or campaigns. So to speak, it's an estimate on “organic“ sales made without any promotional campaigns. It is called "Daily Sales Estimation" as it is a sales estimation taking into account actual daily revenue from the previous month. How this is calculated is by taking: Total Revenue from the Previous Month - Sum of Daily Revenue from the previous month that is equal to or larger than the 3rd quartile of daily revenue in the data set.* *For example: Computing this for the month of March 2023 Data set of Daily Revenue from February 2023, assuming we only had 6 days of sales for the month: Day 1 - 1000 Day 2 - 1200 Day 3 - 1300 Day 4 - 1800 Day 5 - 1500 Day 6 - 1700 Calculating the 3rd quartile value = 1700 (https://www.calculatorsoup.com/calculators/statistics/quartile-calculator.php). This means that the revenues on Day 4 and Day 6 - are equal to or larger than the 3rd quartile value. Therefore the formula for calculating this estimate: Total Revenue from the Previous Month (1000 + 1200 +1300 + 1800 + 1500 + 1700) - Sum of Daily Revenue from the previous month that is equal to or larger than the 3rd quartile of daily revenue in the data set (1700+1800) = 5000 5000 is the estimated revenue forecast without any additional special events or campaigns for the month of March 2023.
Actual	Total actual gross revenue to date
Forecast	Total actual gross revenue to date + total Daily Sales Estimation* + total revenue targets of upcoming events

How to add an event

1. Click the "Add Event" button

1. Enter the details of the event and Target Revenue

1. Click Save

Editing existing Events

You can only edit the Total Revenue targets for previously added events. All events added to the calendar are unique.

1. Select the corresponding event in the calendar

1. Change the Target Revenue amount

1. Click Save

Checking and measuring the Target Revenue against Actual Revenue in the Sales Channel Analytics report

In the Analytics module for Sales Channel Analytics report (including the Store and Marketplace tabs) you are able to check the pacing of your actual revenue against the sum of target amounts inputted in the calendar by e-commerce channel.

The total revenue targets to be achieved are displayed as a blue dotted line in the chart visualisation. Hovering over specific dates allows you to check details around actual revenue against targets by channel.