Important note about discrepancies for TikTok Shop

There are known small discrepancies between AnyX Sales Channel and filtered TikTok Shop reports when compared with TikTok Shop's own Business Insights Analysis Report.

These not due to reporting errors or failing to pull data but rather differing reporting definitions and the influencer of currency conversions.

Beyond the differences explained below, the influence of currency conversions on AnyX also causes minor discrepancies in overall revenue figures when comparing the data on the analytics module against TikTok Shop's Report.

Difference in Gross Sales AnyX vs Total Sales on TikTok Shop

AnyX's Gross Sales does not include returns, cancellations and any discounts factored in while TikTok Shop's total sales metric