[Lazada] - Integrating CSV Data from Sponsored Discovery Ads and Traffic Reports

This is a guide on how to obtain CSV data from Sponsored Discovery Ads and store Traffic Reports from your Lazada store and integrate this data with AnyX. This allows you to combine and check metrics such as sessions, conversion rates (CVR) and return on ad spends (ROAS) for your omni-channel store; while also providing Lazada specific reports more accessible through AnyX.

Obtaining the CSV Data from Lazada Seller Center

Sponsored Discovery Report

By connecting CSV data from your Sponsored Discovery Reports from Lazada, you can display advertising data on the report page and analyze purchases using indicators such as revenue from advertising, advertising costs and ROAS.

1. Log in to Lazada Seller Center, go to "Marketing Center" -> "Sponsored Solutions" and select the "Reports & Insights" tab.

2. Go to the Sponsored Discovery tab and select the applicable date range

3. Under "Detailed Breakdown", select the "Campaign" tab and download the CSV

After the Sponsored Discovery Ads data is uploaded to AnyX from Lazada - using the Product Codes in the report downloaded from Lazada and matching them with the same Listings and Products on AnyX from the Lazada channel integration, the Product Analytics reports automatically attribute the advertising costs and revenue for each product:

Traffic Report

By connecting CSV data on Traffic data from your Lazada store, it allows you analyze session metrics in relation to purchases.

1. Log in to Lazada Seller Center, go to Data Insight -> Business Adviser and select the Dashboard tab

2. Select the relevant date range and download the CSV under "Key Metrics"

*Note - if your seller center has the option of selecting a check box -> please ensure that this is "unchecked"

Uploading the CSV Data to your AnyX store

Once you have downloaded the CSV reports above from your Lazada Seller Center - integrating this onto AnyX is easy.

1. From a single-store view, click Integration and select the Lazada Channel

2. Click the Upload File button

3. AnyX is able to automatically detect the CSV file and provide an Uploaded status if there are no issues.

Once this data is connected - AnyX factors in and aggregates metrics such as sessions, CVRs, ad costs and ROAs within the Sales Channel and Product Analytics reports.