Instagram

<Overview>

Item	Description
Follower (Total)	Total number of followers on the last day of the selected period
Post	Total number of feed posts and stories during the selected period
Reach	Total number of viewers who view feed post and stories during the selected period
Like	Total number of likes of feed posts for the selected period
Comment	Total number of comments of feed posts for the selected period
Save	Total number of saves of feed posts for the selected period

<Audience>

Item	Description
Gender Breakdown	Estimated data using our proprietary methodology extracted from the latest 30 posts
Age Breakdown	Estimated data using our proprietary methodology extracted from the latest 30 posts
Area Breakdown	Region breakdown extracted from all subscribers data.

<Post>

Item	Description
Avg. Posts/week	Average number of feed posts per week during the selected period
Avg. Likes	Average number of likes for feed posts during the selected period
Avg. Saves	Average number of saves for feed posts during the selected period
Avg. Comments	Average number of comments for feed posts during the selected period
Posting Habits	Distribution of contribution during the selected period. The red cells represent the time where the engagement rate is high.
Feed Posts	Feed post during the selected period
Story Posts	Story posts during the selected period