Can my influencers join campaigns without connecting their social accounts?

Yes! Influencers can now join eligible Marketplace campaigns without connecting their social media (SNS) accounts on AnyCreator.

1. Overview

Influencers are encouraged to connect their social media (SNS) accounts to AnyTag for automated eligibility checks and performance tracking. However, for eligible campaigns, influencers may participate without connecting their SNS accounts by submitting public profile and post links.

This approach:

• Reduces technical friction during application

• Expands the available influencer pool

• Still supports campaign tracking and payment

SNS connection remains recommended, but is not mandatory for eligible campaigns.

2. How the Application Flow Works?

Step 1: Influencer applies to the campaign with skipping SNS account connection

When an influencer applies without connecting an SNS account:

• The influencer submits a public SNS profile link

• The system performs automatic initial eligibility checks using publicly available data

AnyTag system will then:

• Internally register the submitted profile as a non-signup account on AnyTag

• Fetch publicly available metrics (such as follower count and engagement)

Step 2: Application Review & Approval

For influencers who do not connect SNS:

• Applications that do not meet minimum requirements may be automatically rejected

• Other applications require manual review by the campaign owner or internal team.

You can review and approve influencer applications in Applicant Influencers tab.

3. Posting & Submission Requirements

Once approved, influencers follow the standard campaign execution flow with one key difference: manual post URL submission is required.

• Influencers publish content on the social platform within the campaign period

• Influencers must manually submit the post link via AnyCreator application.

4. Performance Tracking & Reporting

Even without SNS connection:

• Submitted post links are verified by the system

• Performance data is collected via scraping or available APIs

• Metrics are refreshed up to 4 times per day

Tracking accuracy depends on post visibility and platform limitations.

5. When Are Screenshots Required?

By default, influencers only need to submit a post link.

Screenshots are required for view-based campaigns on platforms where views cannot be reliably fetched automatically.

* Supported Platforms & Metrics Tracking

This section explains which metrics can be tracked automatically and when manual screenshot submission is required.

Facebook

Metric	Tracking Method
Cost per posting	No API required
Cost per reaction	Automatically fetched
Cost per share	Automatically fetched
Cost per comment	Automatically fetched
Cost per view	Screenshot required

Instagram (Feed / Reels)

Metric	Tracking Method
Cost per posting	No API required
Cost per like	Automatically fetched
Cost per view	Automatically fetched
Cost per comment	Automatically fetched

Instagram Story

Metric	Tracking Method
Cost per posting	No API required
Cost per comment	Automatically fetched
Cost per view	Screenshot required

YouTube

Metric	Tracking Method
Cost per posting	No API required
Cost per like	Automatically fetched
Cost per view	Automatically fetched
Cost per share	Automatically fetched
Cost per comment	Automatically fetched

X (Twitter)

Metric	Tracking Method
Cost per posting	No API required
Cost per like	Automatically fetched
Cost per share	Automatically fetched
Cost per comment	Automatically fetched
Cost per view	Screenshot required

TikTok

Metric	Tracking Method
Cost per posting	No API required
Cost per like	Automatically fetched
Cost per view	Automatically fetched
Cost per share	Automatically fetched
Cost per comment	Automatically fetched