You can customise the mapping of ad groups / ad sets from your connected Google Ads, Facebook Ads and TikTok Ads accounts, to specific channels of your store and products.
By default, AnyX sets the following mappings when you connect an advertisement platform:
Google Ads -> To Shopify store across Products* following the proportional distribution below
Facebook Ads -> To Shopify store across Products* following the proportional distribution below
TikTok Ads -> To TikTok Shop across Products* following the proportional distribution below
Mapping Ad Sets
From a 'single-store' view, click on Data Source and select your connected advertisement platform
On the page, click on Mapping tab
Select the campaign to review the ad group / ad sets for which you are looking to map. To map an entire campaign, you would have to select all ad groups / ad sets within a campaign.
When mapping mutiple ad groups or ad sets within a campaign, it will overwrite any previously set mapping.
Select the sales channel or channels, product or products to apply the mapping of these ad groups / ad sets to
If All Products are selected for product mapping - the ad groups / ad sets costs and attributed revenue from the platforms, are mapped to all existing products and also future products added to your channel.
If you choose to map against specific products, you will have to select and Add specific products to the list.
Once you have made your selection on setting ad groups / ad sets to your channel(s) and product(s) click the "Save" button to complete the mapping setting.
How AnyX distributes attributed revenue and advertising expenses from connected ad platforms to your selected sales channels and products?
Revenue from Advertising
From the total Revenue via Ads data as received from the connected ad platform (Google Ads, Facebook Ads) - AnyX proportionally distributes it based on total sales from your selected set channel(s) and / or product(s), for the given duration of the campaign.
Advertising Expenses (Costs)
The total advertising costs from the ad groups / ad sets are divided equally between your selected set channel(s) and / or product(s), , for the given duration of the campaign.
