Metrics Explained
Metrics used in Sales Channel level, Product Analytics and Advertising reports are explained in this page.
Sales Channel Report
| Metrics Name | Description |
|---|---|
Sessions |
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Orders | Number of orders that were placed on a given date (including cancellations) |
CVR | Orders / Sessions |
Gross Sales | Original Product Price * Sales Quantity (before discounts, including cancellations). Note that if you've inputted taxes as a channel cost index, this tax amount is excluded in the Gross Sales amount. |
Avg Order Value | (Gross Sales - discounts) / number of orders |
Discounts | Total discounts (including cancellations) *Includes product-level and order-level discounts |
Discount Rate | Discounts / Gross Sales |
Return . Cancel | Sum of (Gross Sales - Discounts) for cancelled items orders *acrrued on the date the order was canceled. *Refunds and partial refunds that do not involve cancellations will not be reflected |
Net Sales | Gross Sales - Discounts - Return . Cancel |
Unit Cost | Sum of Unit Cost of products sold on a given date (as derived from unit cost on the product details page on AnyX) |
Gross Profit | Gross Sales - Unit Cost |
Gross Profit Rate | Gross Profit / Gross Sales |
Shipping Fee | Sum of shipping fee of orders that were placed on a given date (as derived from the channels) minus Shipping fees for canceled orders *Shipping rates for canceled orders are accrued on the date the order is cancelled |
Total Sales | Gross Sales - Discounts - Cancellations + Shipping Fee + Taxes |
Commission Fee | Sum of commission fee of orders that were placed on a given date (as derived from the cost index estimate provided) |
Logistics Fee | Sum of logistics fee of orders that were placed on a given date (as derived from the cost index estimate provided) |
Revenue via Ads | Revenue made through ads measured by Google Ads, TikTok Ads and Facebook Ads. *Depends on attribution of ad spend that is setagainst sales channels and products
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Advertising Fee | Advertising fee measured by Google Ads, TikTok Ads and Facebook Ads. *Depends on attribution of ad spend that is setagainst sales channels and products
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ROAS | Revenue via Ads / Advertising Fee |
Marginal Profit | Gross Sales - Discounts - Cancellations - Unit Cost - Shipping Fee - Commission Fee - Logistics Fee - Advertising Cost |
Marginal Profit Rate | Marginal Profit / Gross Sales |
Product and Variant Reports
| Metrics Name | Description |
|---|---|
Product Name | Applicable product name |
Variant Name | Corresponding variant name |
Product Code | Applicable product code |
Gross Sales | Sum of Original Product Price * Current Quantity (before discount, including returned / cancellations) |
Avg Sales Value | Gross Sales / Unit Sold |
Unit Sold | Total number of units sold (including returns and cancellations) |
Discounts | Sum of Discounts (as derived from the channels) / Unit Sold in an Order * Current Quantity in each order of a given product |
Discount Rate | Discounts / Gross Sales |
Return . Cancel | Total (Gross Sales - discount) of cancelled products |
Net Sales | Gross Sales - Discounts - Return . Cancel |
Unit Cost | Unit Cost (as derived from unit cost on the product details page on AnyX)* Unit Sold of a given product within the specified timeframe |
Gross Profit | Gross Sales - Unit Cost |
Gross Profit Rate | Gross Profit / Gross Sales |
Shipping Fee | Sum of Shipping Fee (as derived from the channels) / Unit Sold in an Order * Current Quantity in each order of a given product |
Total Sales | Gross Sales - Discounts - Returns / Cancellations + Incoming Shipping + Taxes |
Commission Fee | Sum of Commission Fee (as derived from the cost index estimate provided) / Unit Sold of all items in an Order * Current Quantity of a given product in each order |
Logistics Fee | Sum of Logistics Fee (as derived from the cost index estimate provided) / Unit Sold of all items in an Order * Current Quantity of a given product in each order |
Marginal Profit | Gross Sales - Shipping Fee - Unit Cost - Discount - Commission Fee - Logistics Fee |
Marginal Profit Rate | Marginal Profit / Gross Sales |
Warehouse inventory | Inventory remaining in the warehouse *only viewable when AnyLogi is connected |
Day Sales of Inventory | Estimated number of days it will take to sell out the current warehouse inventory: Warehouse inventory / (number of units sold in the selected date range / selected number of days in the date range) *only viewable when AnyLogi is connected |
Advertising Reports
| Metrics Name | Description |
|---|---|
Campaign | Applicable campaign name |
Ad Group / Ad Set | Applicable ad group / ad set name |
Ad | Applicable Ad name |
Ad Type | Applicable ad type |
Keyword | Corresponding keyword |
Status | Status of campaign, ad group / ad set, ad - if it's active or inactive |
Impression | Impressions delivered |
Clicks | Clicks delivered |
CTR | Click-through rate of each line item |
Conversions | Number of conversions as logged by each ad platform: - Google Ads: "All conversions" - Facebook Ads: "Website Purchase" - TikTok Ads: "Conversions" |
CVR | Conversion rates for each platform: - Google Ads: All conversion rates - Facebook Ads: conversion rate of website purchases - TIkTok Ads: CVR based on the number of clicks |
CPAs | Cost per acquisition as derived from each platform: - Google Ads: Cost / All Conversions - Facebook Ads: Unit price per purchase - TikTok Ads: CPA |
Cost | Cost of each campaign, ad group / ad set, ad unit as derived from each ad platform: - Google Ads: Cost - Facebook Ads: Amount spent - TikTok Ads: Total cost |
Sales | Value of conversions logged from each ad platform and respective campaigns, ad group / ad set, ads: - Google Ads: Value of conversions logged - Facebook Ads: Value of website purchases - TikTok Ads: Total billing amount |
ROAS | Return on ad spend as derived from each ad platform: - Google Ads: All conversions value / cost - Facebook Ads: Website purchase ROAs - TikTok Ads: Purchase ROAs |
CPMs | CPMs as derived from each advertising platform |
CPCs | CPCPs as derived from each advertising platform |
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