# Report Types

There are 3 main types of reports available in the Analytics feature.

**Sales Channel Analytics Report:** Allows you to check consolidated across e-commerce channels as well as individual, channel by channel sales on a daily basis.

For Store reports (from connected Shopify stores) - through integrating site analytics from Google Analytics as well as advertising data from Google Ads and Facebook Ads; these reports can be enhanced to include daily Sessions, Conversions, daily Revenue from Ads and daily return on ad spends (ROAs).

For Marketplace reports - metrics on Sessions, conversions, revenue from ads and daily return on ad spends (ROAs) can be consolidated upon uploading CSV files of traffic and ad reports exported from the marketplace platforms and uploaded onto AnyX.

<figure><img src="https://147424774-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mkq0WPsUE0E8vFc2yPr%2Fuploads%2FbTNUiFdEVC1L3X9csGBw%2Fimage.png?alt=media&#x26;token=428348a2-9a4b-4a73-9d5d-7295220fc962" alt=""><figcaption></figcaption></figure>

**Tabs and available reports**

<table><thead><tr><th width="164">Report Type</th><th>Description</th></tr></thead><tbody><tr><td>All</td><td>Aggregated and combined data from all sales channels</td></tr><tr><td>Store</td><td>Data from your connected e-commerce store (on Shopify). By integrating data from <a href="../data-linkages/integrations-and-data-linkages/data-linkages-connecting-with-site-analytics-data-sources/google-analytics">analytics sources</a> and ad platforms (<a href="../data-linkages/integrations-and-data-linkages/data-linkages-connecting-with-advertisement-data-sources/integrating-google-ads">Google Ads</a>, <a href="../data-linkages/integrations-and-data-linkages/data-linkages-connecting-with-advertisement-data-sources/integrating-facebook-ads">Facebook Ads</a>) - sessions, ad costs, CVRs and ROAs are available in this report as well.</td></tr><tr><td>Marketplace</td><td>Data from all your connect marketplace stores are aggregated and combined here. There are filters to narrow down to specific channels. Through <a href="../data-linkages/integrations-and-data-linkages/connection">uploading CSV data on store sessions and ad reports</a> - data from across connected marketplace stores are aggregated automatically. </td></tr></tbody></table>

**Product Analytics Report:** Consolidated or channel by channel report of sales by product and variant for a given period of time.

<figure><img src="https://lh5.googleusercontent.com/5VVazqBBkiTjbO98WZRvl4ABffcizZAhWFnXlvPGdrqErUfr2RbqitiJDZtTOm8CGhe7nJmJ3D5YLE_YkdnNUaOLjBMmnQu_auzvYo9Pv0c8RHrlFp0sgkSWChF60dlhtguHaeR_xdWIIrHBu19jbLjSFz86rWw6vg6y3DYn-IMszT54e-3UkFHwiupEpg" alt=""><figcaption></figcaption></figure>

**Tabs and available reports**

<table><thead><tr><th width="152">Report Type</th><th>Description</th></tr></thead><tbody><tr><td>Product</td><td>Product level report that allows you to analyse performance at a <a href="../products/products/merge-product">merged master product level</a> (i.e the same product listings from across your connected storefronts and channels).</td></tr><tr><td>Variants</td><td>Variant level report that allows you to analyse performance of products at the SKU or variant level</td></tr></tbody></table>

**Advertising Report:** Allows you to visualize the performance of different advertising platforms in a single view. This helps to reduce efforts needed to check platforms individually and significantly improves your ability consolidate this otherwise siloed data so that you can get to analysing and optimising campaigns.&#x20;



{% hint style="info" %}
**Advertising Platforms Supported**

* Google Ads
* Facebook Ads
* TikTok Ads
{% endhint %}

Data is ingested once every 6 hours from each platform so do note that there may be slight discrepancies if you are monitoring in real-time.

<figure><img src="https://147424774-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mkq0WPsUE0E8vFc2yPr%2Fuploads%2FyVuKHavFiOUyll4TwzVU%2FAdvertising-AnyX.png?alt=media&#x26;token=26f0c95e-df84-4508-b94d-71dab1a88ecc" alt=""><figcaption></figcaption></figure>

**Tabs and available reports**

<table><thead><tr><th width="152">Report Type</th><th>Description</th></tr></thead><tbody><tr><td>Overview</td><td>This provides a daily breakdown of consolidated data from connected advertising platforms to your store</td></tr><tr><td>Detailed</td><td>This provides you the ability to get a detailed analysis of data by campaign, ad group / ad set, keyword / ad creative</td></tr></tbody></table>

<figure><img src="https://147424774-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mkq0WPsUE0E8vFc2yPr%2Fuploads%2FBYzVRaPBVFYYPIgXVmqe%2FAdvertising-AnyX%20(1).png?alt=media&#x26;token=1e2dea8e-0321-4173-b908-831883b875ea" alt=""><figcaption></figcaption></figure>
