Facebook

<Overview>

Item	Description
Follower (Total)	Total number of followers on the last day of the selected period
Post	Total number of posts for the selected period
View	Total number of views for the selected period
Reaction	Total number of reactions for the selected period
Comment	Total number of comments for the selected period
Share	Total number of shares for the selected period
Impression	Total number of people who view the posts during the selected period
Engagement	Total number of likes, comments, shares during the selected period
Engagement Rate	Engagement/The number of followers*100%
Page CTA	The number of clicks website link during the selected period
Page Impression	The number of people who view Facebook page during the selected period
Page Likes	The number of likes on Facebook page during the selected period

<Audience>

Item	Description
Gender Breakdown	Estimated data using our proprietary methodology extracted from the latest 30 posts
Age Breakdown	Estimated data using our proprietary methodology extracted from the latest 30 posts
Area Breakdown	Region breakdown extracted from all subscribers data.

<Posts>

Item	Description
Avg. Post/week	Average number of posts per week during the selected period
Avg. Reaction	Average number of reactions during the selected period
Avg. Views	Average number of video views during the selected period
Avg. Impression	Average number of people who view the posts during the selected period
Avg. Comments	Average number of comments during the selected period
Avg. Shares	Average number of shares during the selected period
Sentiment Analysis	Sentiment analysis for comments during the selected period measured by using proprietary methodology. Data won't be extracted in case of under 20 comments
Fan Activity	Distribution of contribution during the selected period. The red cells represent the time where the fan activity is high.
Feed Posts	Feed posts during the selected period